On the internet, there are numerous websites, message boards and consumer review forums like Yelp that allow customers to post reviews of businesses, products and services. Often times, these reviews can make or break a business as internet reputation is everything. Just imagine if your prospective customers visit a consumer review site, look up your business and discover negative comments and complaints. Your online reputation will be not only be tarnished, but prospective customers will take notice and ultimately choose not to use your services. This effect can be crippling to a business that is trying to use search engine marketing to attract new customers. It is often said that "knowledge is power". When you know or suspect that you do not have a positive business reputation on the internet, there is a way in which you clean up your bad rep and it is called reputation management. Reputation management is a process that allows businesses to track what customers are saying about their services and that also allows businesses to take action by addressing complaints and reporting damaging remarks so that they are removed from sites and consumer message boards. With so many businesses relying on their online exposure to attract new business and surpass competitors, it is imperative that business owners are conscientious of what their customers really think and use their knowledge to pro-actively implement fixes so they have a sparkling clean web reputation. If you believe that your online reputation is not as good as it should be, you should explore online reputation management services. Internet reputation management can help you in one of two ways. First, these services can help you clean up your search engine reputation. When customers are looking for business services or a product, they will likely turn to the search engines. It is crucial that when your business appears in the organic search listings, that nothing negative is returned for customers to see, or else you risk losing business. - Elvis Arias 732-982-4848 Hawaii SEO Automotive Advertising ...read more

Companies in Hawaii who effectively use link building strategies for marketing will find that their websites will advance rank in the search engines if they use links carefully and appropriately. Website link building works most effectively when a website obtains a quality outbound link from a popular, highly trafficked website. An example of a quality link would be a major website like MSN posting an attention-grabbing news article and crediting a smaller website for information contained within the story. When done correctly, natural link building can increase a website's visibility, improve traffic and also save website owner's money as they will have a new advertising medium. While link building can take a bit of time, it is a way in which businesses can eventually increase profit and cut costs. - Elvis Arias 732-982-4848 Hawaii SEO Automotive Advertising ...read more

Online videos are everywhere these days as anyone can pick up a camera, shoot some content and do all the editing themselves for fractions of what it used to cost. It's also an amazing outlet for people to get their ideas seen by a large audience and possibly get discovered. SEO videos are similar in many ways and they have become a useful tool in obtaining top organic placement on search engines and a unique mechanism in grabbing viewer attention where it otherwise might be lost. When users are browsing the web a video can be what brings them to your site and keeps them there. If they are visiting your site in the first place there is a reason for them stopping by. They want some sort of information or service from you. A video can be an intriguing alternative to a lengthy article to explain what your site offers and to keep the viewer interested. Just like anything you can't just post a video on your site and expect high traffic and results.  The video must be relevant and entertaining and deliver a message to your audience. If, for example, you are selling sunglasses on your site a video can be a good source of advertising your product and be a selling tool to make people stay on your site and browse your line of products. If the video is boring or unrelated to what your site offers then, chances are, the viewer will deem your site as questionable and move on to the next best thing. SEO videos are also a great way to achieve organic search engine rankings that might not be attainable without optimized multimedia. By tagging your video with appropriate keywords it gives your site a better chance of ranking higher than a site that has similar content but no video. Keep in mind though that just throwing up any random video to gain natural rankings will only hurt your site in the long run. Keep the video appropriate or else visitors to your site will be confused and probably not want to stick around. Keep the video short and to the point. Have a game plan when producing it so it is a successful addition to your site and does what it is supposed to do. A lengthy, drawn out video will bore viewers and most likely cause them to browse elsewhere. A good SEO video will be inviting, entertaining and to the point. Contact Simone Delgado ofArias and Delgado Consulting Group, aHawaii SEOcompany, for help positioning your website on the top spots on Google for relevant keyword phrases. Visit our latest projects: Casas - Casas en Quito - Casas Cuenca - Casas Guayaquil - Bienes Raices ...read more