Getting an affordable custom website for your business is entirely possible these days, but just getting a website is sometimes not enough. Once you’ve got your affordable business website, you will need to do a little marketing to make sure your site enjoys a favorable page rank and that you get the traffic you need to justify a website. Here are a few issues you’ll need to attend to in order to market your affordable business website easily, effectively, and cheaply: Do some keyword research - find out what your competitors keywords are, use online tools like Google Webmaster and other resources, and choose a few keywords and phrases. Once you’ve chosen your keywords, make a point of keeping track of their performance. Ask your web designer to include your keywords, and metatags, to your website, which will help search engines to catalogue your site. Make sure your web designer submits your site to search engines, or that you do so yourself. Some search engines, like Google, require you to verify your site by pasting html code in a particular area of your site, so find that out too! Keeping content on your site fresh and relevant will make a big difference in your site’s performance too. Try to add a blog, or a forum, or upload articles or other new content regularly, which will help your site stay fresh, making it more interesting for visitors, and give search engine crawlers something new to search on a regular basis. Submitting a site map to the various search engines can help your site’s page rank, which in turn will boost your traffic. Social networks have added a whole new face to affordable online marketing of your site. Why not add a page to your Facebook, Myspace, Linkedin and other profiles? Many social media sites also offer very affordable pay per click advertising campaigns. Press releases online are another cheap, or free, way to build your online presence – why not publicize the launch of your site, and any other newsworthy events by publishing a press release online! Article marketing is becoming more and more popular, and since it’s cheap, or even free, to write your own articles and publish them on one of the many online article sites. Another great option is to comment on related forums or blogs, creating links back to your site, since the more links your site has out there on the world wide web, the higher your page rank is likely to be, and the more links you have, the more visitors you are likely to have. Lastly, but certainly not least, put your new website address on your business cards, brochures, invoices, and create an email signature, that features a link to your new website. A great online marketing campaign, combined with an affordable custom website for your business, should result in a site that is your single best marketing tool. Spending money on custom web design should be combined with a comprehensive marketing campaign, which, thankfully, can be very affordable.
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