One thing that always bothered me when Square first came out was figuring out how they were able to offer such a one-size-fits-all solution and how they were able to manage so many micro accounts without being an established processing company. I found out later that its because they are not setting merchants up with amerchant account of their own. Instead they are giving them access to a large aggregate account that is in Square’s name and not the merchants. One thing Square conveniently leaves out of their advertisements is when you sign up with them, you get an aggregate account.An example of how an aggregate account works is as follows:XYZ Holdings Company opens a “master merchant account.” They then “sell” the use of it to thousands of merchants. So everyone is sharing the same merchant account. XYZ Holdings Company collects all of the money the several thousand merchants process, and then pays each merchant their share of the funds. By the way, XYZ Holdings Company reserves the right to hold these funds as they see fit since technically it is theirs at this point. The other problem that comes into play with an aggregate account is that since Square is not a true processing company they are getting the aggregate account from a third party processor that also has the right to hold the funds, if they hold the risk on the account.Square claims to deposit your funds the next day. If you read the fine print, your deposit is initiated within 36 hours. After the deposit is initiated, you still have to wait for the banks to move the funds, resulting in an additional 24-48 hours before you receive the funds into your bank account. Also keep in mind the federal reserve and your bank do not transfer money on weekends so with Square you could run a sale on Thursday afternoon, the 36 hour initiation period would not trigger until some time on Saturday and the funds would start transferring Monday morning and might not show up in your bank account until Wednesday. In that very real scenario it took you six days to get payed. How many people can wait that long to get payed and have a sustainable business?Keep in mind, this is for SWIPED transactions. With card not present transactions, Square can, and will, hold your funds for up to 30 days if you process more than $2002 in a trailing 7 day period.With Our Phone Swipe, you have your own merchant account and your own merchant number. NAB will deposit your funds next day funding after they are run, with no holding time like Square. This is regardless if they are swiped or card not present transactions. There is no cap on the amount of business you can do. The amount you are funded will be the total transaction amount less the processing fees. This results in much more consistent funding and is roughly twice as fast. I have worked with thousands of merchants over the years and I can’t think of any that would want to wait an extra 36 hours to get payed, especially ones that need to order products or pay employees with that money.At first glance, pricing for both options is not even close.Square promises 2.75% for all swiped transactions, no monthly fees or minimum processing required, no cancellation fee, and a free card reader. The key here is SWIPED transactions. If you are keying in any transactions, your rate will be 3.5% and $0.15 per transaction. If for any reason your card reader doesn’t work, you will be paying the higher MOTO (card not present) rate of 3.5% + $0.15.Our Phone Swipe promises a rate of 1.09% for all swiped transactions, no monthly fees or minimum processing required, contract or cancellation fee, and a free card reader. The MOTO (card not present) rate is 1.58% and $0.19 per transaction. Our Phone swipe has proven to have a more reliable card reader device, thus eliminating a lot of downgraded transactions falling into the MOTO rate.At the time of this post, Square currently has 19 mobile devices with known issues. They also do not support any Android devices running on Honeycomb, or any modified versions of the Android software. The reader requires a 3.5 headset jack with microphone to operate. If your mobile device has a “small screen classification” you are out of luck. You will need GPS enabled, access to the internet, and access to Google Play (for Android devices). Square requires Apple devices to run an iOS 4.0 and up, Android devices to run an OS 2.1 and up, and BlackBerry is not currently supported by Square. (See Square’s supported devices.) Square also has support for cash drawer and receipt printer integration when used with the iPad.Our Phone Swipe has over 40 supported devices, and only 4 with known issues. The reader requires a 3.5 headset jack with microphone to operate, but if you don’t have a supported jack you can still use the phone application for MOTO transactions. Android devices are required to have a OS of at least 2.1. OurPhoneSwipe is compatible with Apple, Android and BlackBerry devices. One really cool feature is that OurPhoneSwipe supports store and forward a feature that allows you to swipe and store a transaction when you do not have a phone signal and lets you upload that transaction when you get to a place where there is signal. Phone Swipe also has support for a cash drawer and receipt printer integration when used with the iPad, stop by our office and we would be happy to show you our demo.SquarePhone SwipePricing2.75% Swiped3.5% + $0.15 keyedNo monthly fees/minimumsNo Cancellation feeFree Card Reader1.09% Swiped1.58% + $0.19 keyedNo monthly fees/minimumsNo Cancellation feeFree Card ReaderDepositsSwiped – 36 hour before initiated + 24-48 hours to transfer fundsKeyed – if total $2002 in a trailing 7 day period, will hold funds for 30 daysNext Day FundingAmount funded = batch less processing feesSupported DevicesApple iOS running 4.0 and upiPhone 3GiPhone 4SiPhone 4iPad (iOS 5.0 or higher)iPod TouchAndroid running 2.1 and updo not currently support Honeycomb, no modified versions of Android3.5 headset jack with microphoneNeed normal to large screen sizeGPS enabledAccess to Google PlayBlackBerry – none There are 19 current devices with known issues.AppleiPhone 3G, 3GS, 4iPad, iPad 2iPod TouchAndroid – Min. OS 2.1HTC – Aria, Desire, Droid Incredible, EVO 4G, EVO View 4G, EVO Shift 4G, EVO 3D, G2, G-Slate, Hero, Inspire 4G, Hetstream, Merge, MyTouch 3g, MyTouch 3G Slide, MyTouch 4G Slide, Nexus One, Rezound, Sensation 4G, Status, Thunderbolt, Widlfire SKyocera – EchoMotorola – Cliq 2, Defy, Droid, Droid Bionic, Droid Pro, Droid 3, Droid X, Droid Xyboard, Flipside, Photon, Xoom LTE, Xoom Wi-Fi, Captivate, Milestone, XPRTSamsung – Continuum, Conqueror 4G, Droid Charge, Epic 4G, Fascinate, Galaxy Indulge, Galaxy S 4G, Galaxy S IIll Skyrocket, Galaxy Tab, Galaxy Tab 7.0 Plus (Wi-Fi), Galaxy Tab 10.1 (Wi-Fi), Galaxy Tab 10.1 (LTE), Galaxy S II Epic 4G Touch, Illusion, Infuse 4G, Intercept, Nexus S, Nexus S 4G, Sidekick 4G, VibrantLG – Ally, Enlighten, G2X, G-Slate, Optimus S, Optimus T, Phoenix, Revolution, Thrill, VortexBlackBerry – Min. OS 4.7Bold – 9000, 9650, 9700, 9780Curve 2 – 8520, 8530Curve 3G – 9330Storm 2 – 9550Torch – 9800Tour – 9630 You have to check there website regularly they are always updating new equipment. There are currently 4 devices to have known issues.Phones without a 3.5 headset jack with microphone will only be able to key in transactions and not swipeSupportEmail and twitter only24/7 phone support from NAB, online support, plus local support from BNG Holdings, Inc.SecurityOriginal Swiper – Not EncryptedNew Swiper – Fully EncryptedAll Fully encrypted FlexibilityOne size fits all- Uses an Aggregate Merchant AccountVery customizable- Utilizes a true Merchant Account- Can have multiple devices on one account- Can be converted to a custom pricing model (interchange plus or mult-tier) If you find you don’t fit that model give us a call and we can point you in a better direction. We have solutions for virtually any type of business from entry level solutions like ourphoneswipe the way up to custom programmedpayment software integration's and touch screen POS systems. We have our hands in every type of technology related to payments processing and are truly experts in payment processing.WWW.OURPHONESWIPE.COM really worth it?
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