Customer experience is a vital part of a loyal, repeat customer. What a person expects, desires, and hopes to see in a business storefront, helps shape the idea they form of a company, and whether or not they will frequent that company in the future. Some things that business owners tend to focus on for Customer experience, are music in the store, several options to pay, the environment and making sure to use it in a fashion that puts the best selling items right in the line of sight for their customers, as soon as they enter the store. While all these things are essential, there are several other aspects that affect customer experience, that need the attention of a business that hopes to grow. Consistencyis key in sales and repeat business. If you have several employees, and they all do their own style, the value and excitement of your product may be lost under a cloud of uncertainty if the customer does not receive the same quality, friendliness or even accuracy from your entire staff as a whole. You need to be aunited front, or your customers may take their business elsewhere. One way to accomplish this, is withemployee training videos. Have your employees learn the proper way to accomplish tasks, interact with customers, and plan for the work day, right from the date of hire with concise and instructive videos that leave no part of the work day to the imagination. Reach out to your customers using their style.Marketingis always a moving target, because you want to adapt your strategies as you narrow down yourtarget market. If you need to reach out to millenials, usesocial media. If you want to reach out to baby boomers, use traditional marketing blended withsleek technology. Basically, the point is to speak the language of your intended audience. Havingdigital hardwarein the storefront that can be adapted to every target market, is one of the best ways todiversify your marketing, in order to cover all your potential audiences.Digital Signageis a fast growing, and versatile way to capture customer attention, andcan be updated and changed more often than any print or radio marketing ever could. This means you can cover more topics, for more audiences, and stream more advertisements to your in-store audience than ever before, which will in turn grow your loyal base of customers, and up-sell them. The more content you run, and the more you narrow down your target markets, the moresplit-testingyou can do to find out what ads and strategies make you more money. The goal of this article is to get business owners to start thinking outside of the box, and inside of the customers mind. If you can begin to build a better experience for your customers, from the ads they see that lead them to you all the way to the time they spend in your storefront, then you will begin to see the fruits of your labor when they become afast growing marketing armyon your behalf. Because remember, satisfied customers reward businesses with loyalty, and the best form of advertising there is:word-of-mouth, person-to-person referrals.
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