By The Duct Busters (Air Duct Cleaning) November 10, 2009
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Have you made acquaintance with Google’s newest algorithm, Hummingbird? Businesses that rely on web traffic to drive new leads and generate income will do well to become familiar with this surprisingly powerful Internet “animal.” Hummingbird is a brand-new chapter in Google’s search algorithms. It revolutionizes how marketers and businesses use web content to target readers and customers. If you’re writing content for the web and you play your cards right, Hummingbird may help your content soar. What is Google Hummingbird? Google’s Hummingbird is the latest change to Google’s search formula. Whereas Google Panda and Penguin were updates to an existing algorithm, Hummingbird is a completely new system designed in response to users’ evolving habits. People tend now to use longer, more complex queries as opposed to brief, keyword-driven searches. Additionally, more people are using voice-input tools (via their smartphones or tablets) to conduct Internet searches. These queries tend to be more conversational than those typed into a keyboard. As a result, Hummingbird is designed to promote well-written, authoritative and informative content. 4 Tips for Writing Web Content that Will Soar with Hummingbird 1. Forget keyword density and diversify optimization efforts – Keyword density has long been a waning concept, and Hummingbird signals its swan song. Web content no longer should be keyword-driven, but rather, content-driven. Focus less on cramming keywords – such as “Dallas personal injury” or “Miami divorce lawyer” – into your content as many times as possible. Instead, write your concept-driven content to target a specific “problem” or concern (such as “What to do when you’re charged with drunk driving”). That said, it’s OK to identify and use targeted key-phrases. Just do so in a natural way and include variations of these targeted key-phrases and other relevant, related terms. Never let keyword use – or overuse – get in the way of good, informative writing. 2. Aim to answer the questions your target audience is asking – Hummingbird’s ultimate goal is to provide Google users with the answers to the questions they are asking. Think about what your target audience needs to know – such as “how long will it be until I get a settlement from the insurance company” or “what do I need to do to prove I didn’t cause a car accident” – and address and/or answer those questions in your copy. 3. Be original – Google’s Panda and Penguin updates set the stage for favoring original, high-quality content above duplicate, stale content. Hummingbird underlines the importance of stocking your website with thorough, well-researched content that goes far beyond a simple copy and paste of other pages found on your site. Aim to say something new or provide new information with every piece you add to your library. 4. Don’t forget about your old web content – Hummingbird’s launch is a good excuse to tidy up your website. Perform a bit of housekeeping on existing content until it meets Hummingbird’s new standards. Start with your home page, landing pages and “about us” page, and work your way to your library of articles, blogs and FAQs. A reputable web content marketing firm can help you assess the quality of your existing content and create a library of new content to meet Hummingbird’s standards. ...read more
By We Do Web Content, Inc. November 27, 2013
The days of keyword stuffing and writing to the search engines are long gone. Search engines are catering more and more to human readers and favoring content that follows suit. Below, we offer an introduction to writing web content for humans (instead of search engines) and how this can result in more clicks. Why Having Good Search Results Isn’t Enough Google’s Panda and Penguin algorithms are designed to ferret out and reward reader-friendly content. Similarly, they punish websites that commit search engine marketing sins, such as keyword stuffing or using link farms to create thousands of shady inbound links. Web content that fails to meet human needs will get dinged and eventually experience a drop in search rankings. It isn’t just about search results, however. A high placement on the search results page means you’ll be seen, but it doesn’t mean you’ll get the click. Experiment with a few search terms yourself to test this theory. The first page of any search is filled with mixed results. Are you likely to click on a list of uninformative keywords strung together or one with display text that offers a specific outline of what to expect? For example, the search for that car accident lawyer in Columbus may turn up a link written as “Attorneys, Lawyers Columbus Ohio” with display text promising “Personal injury; wrongful death; motor vehicle accidents; car accidents; slip and fall.” Not the most compelling, click-worthy introduction to a business’s online content. Tighten up Your Meta Tags to Attract More Clicks The most important meta tags you should worry about are the title tags and meta description tags. These are the key components that display on a search result page. Write them to attract a human audience. A title tag (otherwise referred to as a page title) is a required page element. It’s what appears at the top of a web page. Typically speaking, there are only 70 title tag characters that display in a search engine result. In the “old days,” a standard page title might read something like, “Veterinarians | Vets | Animal Care | Atlanta Doctor.” Instead of that keyword-heavy and uninformative approach, try something like “Tick Prevention for Older Dogs.” The meta description provides more room to play, with typically 160 characters displaying in the search results. This is an opportunity to sell the reader on your content. Entice them with the promise of valuable information, actionable take-aways and a solution to their problems. Never use boilerplate content and avoid long, non-descriptive lists of keywords. Follow Through in Your Content The same principles apply to the rest of your web content, including the body. Avoid overusing keywords and clunky key phrases. Write first and foremost for a human reader. One trick to ensure you’ve hit the mark – read the content aloud and omit anything that seems forced or unnatural. ...read more
By We Do Web Content, Inc. October 28, 2013
Consistency is a boon to online marketing, but the same-old, same-old can be a drag (for you and your readers). Take a break from the blog-article-FAQ formula and shake things up with a few creative and fun content marketing ideas. Remember to apply the same standards to these pieces as you would any other content that carries your name. Maintain brand integrity, follow the most recent SEO standards, and edit for clarity, spelling and grammar. A professional online marketing firm can ensure the content meets those standards, plus provide new ideas on how to reach out to your clients. Below are three creative online marketing ideas to incorporate into your existing plans. 1. Electronic Books (eBooks) –Write and self-publish an eBook about your industry or niche. It doesn’t have to be exhaustive – you’re not looking to write the Great American Novel here. Even just a few dozen pages will suffice. Start by researching what your prospective clients want to know about your goods or services. For example, do people want to know more about how to file for divorce in Texas? Do they need more information on how to cook healthy meals at home? This will help you determine the focus of your eBook. A free, downloadable eBook is an effective way to establish yourself as an expert in your field. After all, not every businessperson can say they are published authors. This signals to potential clients that you care and know enough about a topic to dedicate the time to writing a book. Bonus: Ghostwriting services can do all the heavy lifting for you. 2. Downloadable Checklists People love lists. Witness the success of websites like Buzzfeed that trade almost exclusively in online lists. You can leverage this into a creative and effective content marketing strategy by creating useful, downloadable checklists. Examples might include an online dieting service that offers a checklist of protein-rich, low-fat foods to stock the pantry. Or a parenting blog that offers a list of the “Top 50 Things to Try with Your Child This Summer,” including items like “Catch fireflies” or “Stage a scavenger hunt in the backyard.” Professional services like a law firm can offer a checklist like “What Paperwork to Bring to a First Consultation with an Injury Attorney” or “Steps to Take When Preparing a Will.” You can even share a useful list on social networks or via email, helping spread your marketing message across a broader platform. 3. Quick-and-Easy Guides A mini-guide employs the same principles as the eBook, but in a smaller, more concise package. A guide may be as short as a few pages and may incorporate charts, maps or other graphics. Mini-guides are best reserved for topics that can be covered in a shorter format. This might include a reference guide on how to change a flat tire or how to respond to a tax letter from the IRS. Offer this as a free, downloadable option on your website. Want more creative content marketing ideas? Learn more fromWe Do Web Content. ...read more
By We Do Web Content, Inc. September 30, 2013
When you pursue a career as a fashion writer you will constantly be on the move, nationally and internationally. Fashion writers, also called fashion critics or journalists, will report about fashion trends, brands and the industry in general. They also analyze fashion and write about... ...read more
Being a beauty writer entails writing about numerous subjects including products, accessories, hair care, fashion, and skin care. Beauty writing requires keeping up on the latest hairstyles, makeup accessories, and clothing designers. If you have an interest in beauty and fashion, becoming... ...read more