Tom Cruise, Will Smith, Julia Roberts, Russel Crowe – all big names. But do you ever wonder why movie celebrities have fame, power and fortune? Because movies are big business. Making movies and selling them is business. As a business, movies have to be a hit in the box office. To achieve this, the movie industry has to develop new and innovative ways to sell their products. A million dollar cast does not guarantee a hit but a good promotional campaign can. One of the more popular campaign tools that most movie producers resort to is posters. Like for any other business, poster printing makes sure that the movie is seen and anticipated by the movie-going public. Color poster printing for movies is a good way to advertise. It gives the public an idea of what the movie is about, who are the actors or actresses in it, and most importantly, would it be able to entertain them for a good two hours at least. These three are factors which the movie-going public want to know and can be addressed through a well designed, properly conceptualized color poster. Let us look at some ingredients of a well designed, well thought of movie poster printing: 1. Highlight the Celebrities Who are in it? The actors or actresses in the movie have big influence on ticket sales. There are bankable stars that a mere mention of their name or by just showing their faces in your color poster printing is enough to attract movie goers. Be sure to use these celebrities as the subject of your poster. Capitalize on his or her crowd drawing powers. 2. Capture the Synopsis Your color poster printing must be able to capture the entire story. It must be able to give the public a feel of what the movie has to offer. Is it action, comedy, drama or suspense? Remember that a picture says a thousand words and the picture in your poster printing must be able to do that and more. 3. Experiment with Typeface One overlooked component of a good movie poster is the typeface used in the design. Typefaces have personalities. They say something about themselves. These typefaces must complement the theme of the movie. There are specific typefaces for a specific genre. A horror flick would definitely have a different typeface from a supposedly light and funny one. There are many ways to skin a cat as there are a lot of ways to design your color poster printing. The ingredients mentioned do not necessarily make a good and delectable meal. These are just guidelines that might improve it. There are still a lot of factors that might get in the way of a good movie sell. But one thing’s for sure, a good advertising campaign reduces the risk of a flop. By: Collen Davis ...read more

It sounds odd when someone says to bring the world's most beautiful places into the living room. But it is possible. You can bring beautiful places into your living room. You might be gasping for the answer. Yes, one can bring these places to your rooms by dint of travel posters. There are many people who cannot make themselves to the world's best places. Such people can at least supplement this gap with a couple of beautiful travel posters. With the upcoming of Internet facilities people are buying travel posters. A few years back when there was no existence of Internet, people used to buy travel posters from the open market. But now things have gone huge changes. It is the time for Internet and people are moving faster towards online shopping of travel posters. People having passion for travel posters always buy the most unique kind of travel posters. Aspiring people for travel posters should buy most beautiful travel posters which really make them experts in choosing the most extra-ordinary posters. Online stores which sell good travel posters also offer heavy discounts, if you buy travel posters in big numbers. There are many other advantages of buying travel posters online. There are different types of travel posters. You should know each and every genre of travel posters. The more you know about the variety of travel posters, the more you would enrich your knowledge. If you have deep knowledge in travel posters, the walls of your living room would resonate the bells of your interests as well as passion. There are many travel posters selling sites which offer free framing services. These framing services are quality oriented and would definitely take care of your favorite travel posters for a long time. However, if you go to the high-street shops they would take extra charges other than your bought travel posters. So, it is better to move towards online shopping of travel posters. By: Patrick Arden ...read more

It is not the scope of this article to describe how to build your own poster light box, however, it is worth mentioning a few points that the would-be DIY home theater enthusiast should follow when designing and building a back-lit light-box: While a slim design lends itself to a stylish unit that integrates better with the surroundings, yet care should be taken to ensure that there is enough space between the backlight source and the back of the poster. This will help both reduce any hot-spots of light on the poster area as well as reduce any damage that may result from the heat generated by the light source. Use of low temperature fluorescent tubes is mandatory to ensure a low enough operating temperature that will not damage the poster artwork even after long hours of continuous use. High operating temperatures will damage both the stock paper on which the poster is printed, as well as accelerate the fading process of the artwork itself. The best way to hang your poster is between two sheets of Plexiglas set approximately 1/8 inch (a few millimeters) apart to allow your poster to simply slide in a pocket of air without being tight between the plates. Support your poster from the top with either miniature clips or a few small pieces of transparent Scotch tape, and let gravity do the rest. A diffuser translucent plate on the back of the poster is necessary to help render a more uniform light field over the full area of the poster. The use of a matt Plexiglas sheet should usually serve the purpose. Do not try to sandwich the poster firmly between the glass panels as the poster will tend to sag and ripple since it would not be able to freely expand and contract as a result of changes in temperature and humidity resulting from the heat generated by the lamps. Ultraviolet rays need to be filtered out before the light reaches the poster, otherwise your precious print will slowly fade as a result of being bombarded by UV radiation. In particular, great care should be taken with DS sheets. If you cannot find a suitable UV-filtering product, try some non-yellowing archival protection lacquer spray (available from most arts stores), used for the protection of paintings and acrylics; these are normally UV resistant and should do the trick. Just apply the lacquer to the lamp-side face of the inner Plexiglas panel. ...read more