HOME ECONOMICS BRANDING How putting logos in the kitchen helps build brand and loyalty. Maybe its passé, but the heart of the home is still the kitchen. It's the epicenter of every home where the action lives. Every day family members gather around to bond and share their stories. The hungry masses are fed, traditions are passed down, tears are wiped away and victories are celebrated. It is also where "household names" are born, bred and become trusted family mainstays. The shear number of logos and brands that find their way into the kitchen, on shelves, appliances, gadgets and gourmet items, is enough to create a great opportunity for branding your business! With the economy still sputtering and consumer confidence at all time lows, the average family is spending less time in restaurants and more time in the home cooking. The table has been set! Now the key is getting eyeballs on the branded product. A great way to accomplish this is directing products into that most popular room in the house, (the Kitchen). As cooking has increased, so has the demand for kitchen accessories. All industries can find a tangible use for kitchen/ house ware products. For example, any spatulas or spreaders could have a catchphrase such as "Spread the Word" and then add any business name. All the products are useful, so your logo/name will be top of mind. The buyers are not just kitchen products or food companies, but also financial institutions, insurance companies, home health care providers, real estate brokers and retail companies. Plus there has been an increase of companies purchasing household product for their own employees to be used in safety programs. Simple as it may seem, reaching the heart of the customer/prospect is as easy as showing up in the heart of the home. Kitchen products are used by everyone who gathers in the kitchen, the epicenter, so a logo will be seen by all. Our products represent quality throughout and are made to last, they are perceived by the consumer as quality products therefore your message/logos lives on. Ray Kish Candlewood Marketing Associates ray@candlewoodmarketing.com www.candlewoodmarketing.com   ...read more

Just a few examples of products used to Brand in the Kitchen.  See our Blog, "Putting Logos in the Kitchen helps build brand and loyalty.  ...read more

...read more