By gotbean February 26, 2014
Do you have anyway to put out information about an upcoming seminar in Oxford, Pa.? Thanks, Jean Gottel ...read more
By danny2712003 at Citysearch June 28, 2011
If you're looking for good cheap stuff, this is not the place to go. Don't waste your time and gas on this location. ...read more
By Bethel A.M.E. Church of Wilmington November 23, 2010
Please note that this listing is incorrect for BETHEL A.M.E. CHURCH of Wilmington DE. Bethel AME is not in Newport, DE. For traveling directions, please call the church office at 302-658-1676 or 302-658-8985. Thank you, The Business Office ...read more
Perceived Value Is RealityBy Jason Lee Miller - Mon, 12/29/2008 - 12:26pm. Why incentives close sales and cash is trash Closing the sale is a delicate and at times unpredictable process.Consumers have varying reasons to reject or accept an offer and often someincentive is necessary. But what kind of incentive is most effective andbrings the most return for the retailer? A discount? A gift? Freeshipping? The impact and value of the word "free" shouldn't be overlooked, butneither should the cost of offering something for free. Especially,though, retailers should consider what market researchers are calling the"perceived value differential" or PVD for short. On the consumer side, it's pretty simple math and the goal isstraightforward: get the absolute most for my hard-earned money. It's farmore complicated for the seller, who must develop a moneymaking strategyvia profits and loss equations or cease to do business at all. Marketing researcher Dr. Flint McGlaughlin labels the cash discount as theworst incentive one can offer. That's a general statement, and likely onenot applicable to all situations, but it makes sense on a few levels.Offering $10 off is a straight cash loss to the retailer, and leaves that$10 out in the Wild West of commerce. Better incentives would include a$10 gift card, where a customer might spend more than that amount on asecond purchase at the retailer's store, not another place. Perceived Value Is Reality For online purchases, it doesn't take long for a consumer to weigh a cashdiscount against the cost of shipping. It the shipping cost is more thanthe discount, then the discount could mean very little. Free shipping, bythe way, has been cited repeatedly as the most sought-after incentive bycustomers. It only works for the retailer, though, if shipping costs canbe worked into the overall pricing scheme. It may only cost $4 to ship anitem, or $20. An important distinction there is the perceived value of shipping theitem. In all likelihood, the consumer is unaware of the actual cost ofshipping without knowing the weight, distance, courier, or bulk shippingarrangements. But it is possible (even likely) the customer perceives thecost of shipping is higher than a cash discount offered elsewhere. Let's be honest about the ease of comparison-shopping online, while we'reat it. The retailer's goal is to bring the total cost of the item downbelow what competitors offer. Perhaps your biggest competitor offers thesame product you do at $40, plus $10 shipping. Perhaps that samecompetitor inflates shipping costs to make up for a steeper, heavilypromoted discount. If you could bring that total cost somehow to $45, evenif it means $45 price and free shipping, you win. Another incentive that carries perceived value is a free gift. TheMarketingExperiments.com study looked at offering a half-pound of gourmetcoffee with purchase versus a free steel thermos. There is very littledifference in the cost of the two items ($2 vs. $3), but because theperceived value of the thermos ($15) is twice that of the coffee ($8), thePVD of the thermos ($12) brings back a higher return on incentive (ROIc). We play this game in other economies as well. This very recently-passedholiday season, recipients of a $25 restaurant gift certificate needn'tknow the giver paid only $2 for it during a last-minute online promotion.The recipient gets perceived (and real) value and gives the giver much(perhaps disproportionate) thanks. - - - - - - - - -If you could give away gas and groceries would thatincrease the number of subscribers, customers or sales you'd get ?visitwww.customerincentives.info ...read more
By Customer Incentives January 02, 2009
We've just published a new edition of our newsletter! You can check it out on our website and get the latest information from Customer Incentives. Let us know what you think! Read It Now Here ...read more
By Customer Incentives December 31, 2008
Your Customer123 Anywhere StreetYour Town, USA 12345 Dear Business Owner, I know that I owe you money for services/products provided, however, I can't pay you right now because I just spent your money on Christmas gifts for the family. Of course, in a few weeks I must pay my credit card bills from Toys-R-Us, JC Penney, Sears, Amazon, as well as a few others and I can't afford to pay everyone. I’m sure you can understand my position. Oh, I almost forgot---I also have to save for my mid-winter Florida vacation at Key West. After all, we only live once so it would be a shame not to have fun while we here. After Winter and the new year, then April 15&& Thank you for your understanding, Joe the Debtor ------------------------------------------------------------------------------------------ The above is not a real letter from a customer, BUT… this is what they are thinking. If you send out 3 or 4 statements to a customer & they do not respond, do you really think sending another 5, 10, 15 or 20 more statements will get your bill paid??? I don’t think so either! In order to get your bill prioritized, call Call Charles Johnson @ 302-442-5417 or emailrecoverprofits@gmail.com 2 facts to remember: Business owners are always the last to get paid! Over 70,000 businesses utilizing our services now get paid first! In order to get your bill prioritized, call Call Charles Johnson @ 302-442-5417 or emailrecoverprofits@gmail.com 2 facts to remember: Business owners are always the last to get paid! Over 70,000 businesses utilizing our services now get paid first! ...read more
By Customer Incentives November 25, 2008
Whether you are seeing a psychic in person or having a reading over the telephone, it is important to be properly prepared in order to have the most accurate reading possible. Although this may seem unnecessary, there are a number of factors, such as tension, doubt and nervousness, that can stand in t... ...read more
If you are interested in learning about spirituality and would like to take a course or seminar on spirituality 101, there are various places to start. Many people who are spiritual have seen a remarkable change in their lives. It is just a matter of using the lessons taught on your journey to becomin... ...read more