The priority for most companies nowadays is for their business to establish a name in the digital world. Physical outlook of branding may come later. Almost all businesses are undergoing digital transformation where there is a need to adapt technological advancement and systems to fully be functional. It is also critical to keep up with the fast pace of change or lead it. Getting left behind may mean obsolesce. Keeping up is a great hurdle and a dreaded challenge.  Digital disruption is reviewed as the effect of digital technology to change a business’ potential and market. Many businesses loathe the term “disruption” as it can overturn incumbent and reshape market faster than any force in history. Digital disruptors innovate rapidly and affect almost everything in its path. Say, for instance Uber and Facebook or the famous Viber and WhatsUp, within the span of few months, they have provided free text messaging and voice calls to millions of subscribers all over the world.  It took 30 years to connect 2 billion people then it became less than 7 years to connect 2 billion more. In 2020, we can expect 4 billion people to be connected within a year. While no one can predict how disruptive this digital ability is, we can only prepare ourselves for both the best and the worst to come.  Digital disruption not only changes the speed of connection to other people across the world, crossing borders and developing skills for individuals. It is also changing the game, how the market works and the changing the very nature of consumption and competition. More profoundly, digital disruption has been significantly redefining the line between organizations and individuals.  Many telecommunication companies across the world have been greatly threatened on the fast growth of digital disruptors which seem to act faster in intervals than before. Warnings are being shared between competitors and allow a streak of unity in between.  Axis Capital Group, affiliate of XL Axiata and one of the top ten telecommunications providers in Indonesia has expressed how the Big Three, Telkomsel, Indosat and XL have become partners and rivals since digital disruption has been expanding from Jakarta to the rural areas of Sumatra. Even the terms “new” and “innovative” are already being challenged and it poses great challenge to provide better and more innovative services to clients. Customers now expect better product/services from those which have been out in the market, thus setting more competition and inciting fiercer ideas.  ...read more