73% of Consumers More Likely to Make a Purchase After Watching a Video [Report] Carla Marshall   |   Mar 13, 2014 @ 6:12am   |   Question? « Previous   |  Next » A new survey reveals that video has an extraordinarily positive impact on consumers during the purchase life-cycle, and in driving brand awareness and engagement. 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. But it doesn't end there, video also plays a huge role in further research into the brand, as well as in comparison shopping and in post-purchase information. The report, from online video creation site, Animoto, also states that 58% of respondents consider brands that produce video content to be more trustworthy. http://www.reelseo.com/consumers-purchase-video/ ...read more