Regardless of our age, most of us have stories to tell, wisdom to share and knowledge to be transferred. Throughout the years, by way of our jobs, our research or simply our lifestyle, we had been able to acquire some expertise on one or more specific topics. Sometimes our expertise remains hidden without being explored yet.Regardless of what it is that you need to say, there are others out there that would like to hear it. And by them hearing it, following it and broadcasting it to their own network that would make you an expert in the subject, a leader to follow, a good reference and a useful source. In the past, it has always been difficult to build this type of network and be able to broadcast information to others. Traditional media had always demanded a considerable effort from our part if we would like to be included in any of its channels. Social Media is uprooting that concept. Many web platforms are available today to build an audience at the speed you choose. The intricate part now is to understand which tools to use and how to put them together in a Marketing Plan.Yes, a Marketing Plan that puts YOU as the Brand. And as any other branding effort, your image needs to be designed with care and understanding. Your step-by-plan execution plan needs to be drawn carefully. If you are the brand, then no one can take that away from you. Through disciplined work, you can grow that brand to any limit you desire. There is no direct relationship between the years on the field and the level of expertise, what is more important is the intensity upon which you've applied what you know, a practical know-how. As long as you feel that your input is valuable to others YOU are already a brand on the making. Now it is your turn to get it started and work on it. Later, as your brand grows, you will be referred to others, your name will be mentioned, your expertise will help others, you will have followers. Think of this, many people today have an audience of around 100,000 people. What this means is that these leaders can say something right now and a considerable number of people will hear it. INSTANTLY! This is powerful when you, the expert, are promoting a cause, a service, a concept, or you are looking for more contacts, or more experts. The way you use this work done by you is entirely up to you.
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