What sells today, needs to have more of a heart than a brain. People respond to products and services that go beyond the mere material and exhibit the brand’s ethos and soul. Corporate Social Responsibility (CSR) has become a very big part of this brand philosophy. MRI’s analytical reports study how they seamlessly add value to the brands and perform a bigger role in social consciousness. CSR is integral to any plans surrounding businesses. Established and emerging names now have designated teams that direct their attention to social causes. In the present times, there is a surge in the use and visibility of this term as more and more companies, names and brands have come to associate with social initiatives, as an inherent part of their working system or as a wing serving independently. CSR bridges the gap between the economy of the business and the society of the business. Working in the interest and welfare of people, CSR has transformed in recent years, gaining importance, often becoming an organic part of brand identification. Market research companies, when managing a brand, and consulting, often lay emphasis on a company’s responsibility to contribute to society. MRI in particular identifies key areas in overall business planning that act as public welfare practices that in turn improves the company’s entity. Consumer perceptions is greatly altered when a brand is seen associated with welfare acts or dedicated to pressing causes. Where on one hand, most corporates work in doubling profits, having this human streak only adds to their soaring image. MRI has business solutions that work particularly on consumer perception. This can really act as an indirect impetus to progress. MRI lists the many advantages of CSR, · Reforming company image. CSR shows that your brand cares and is working for the larger good. Whether a movement for people, environment, education or equality, the perception gets defined by it. · Goodwill establishment. The greatest asset of any business is its name and its posterity. When one works on CSR activities, the nature and sincerity of the brand is reflected and stamped on human memory. · Profits. As the brand value increases, people associate more and more with the name. Consumer purchases in today’s world are conditioned by their awareness. There is a massive exposure to the happenings around the globe. When a brand is seen in the light pf its efforts, it becomes a more natural choice for consumers. · It also improves the internal working of the company, bringing employees, working as people together towards a common cause. · When corporates driven by profits, take keen interest in the betterment of the society, there is mutual and joint endeavors to work towards a safer and healthier future. The integrity and viability of your brand is decided by the loyalty and following of the consumers. The consumer is not anymore, a static receptacle. He/she is a thinking, feeling individual, who thanks to the pace of technology and presence of social media, keeps abreast with times and events. The consumer is also discerning and knows to judge the genuine from the fake. MRI believed that the effort should be held in high esteem, uncompromising in solidarity and also that overdoing it may tip the scales against you rather than in your favor. The modern consumer is also becoming more and more inclined to participating in the brand’s CSR. A point that can really help build the business. MRI has been scaling heights in the Market Research Domain, as a firm that has come to be identified with excellence in analytical thinking in providing business solutions and a global understanding of the market spanning more than 50 industries. It generates a prolific body of well researched and comprehensive studies that trace, posit and forecast businesses acutely.
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