Greetings! We're making changes in terms of becoming a green communications resource, providing you with helpful writing strategies and tips. In the process of this change we're giving TechScribe an overhaul, part of which includes rebranding the newsletter.   Hence, we have a new look and title, Green Communication Strategist, and to make it official, we've registered the ezine with the Library of Congress. In this first issue of a new volume, we're emphasizing how you can leverage valuable existing content and appease your audience, without recreating the wheel. Read our tips for creating a sustainable content ecosystem. ClickHow to Create a Sustainable Content Ecosystemto read our feature article. ...read more

How about instead of pitching your products or services to prospects, distribute an authentic story about a client experience and how your product or service solved a critical pain or problem. What would we call that? It may go by many names -- branded content, private media, custom publishing; although more accurately, we call it 'content marketing.'     Focusing on the goal of driving profitable customer engagement, content marketing involves developing and distributing relevant content to attract prospects and turn them into buyers. ClickHEREto continue reading this article. Like TechScribe on Facebook to get your own copy of our content guide:www.facebook.com/TechScribecom ...read more

Content Curation Brings Order to Information Overload Do you ever feel as though your brain is on overload, because you're being constantly bombarded with a voluminous array of information? It's becoming more and more difficult to find what you need and harder to discern high-quality information. The Web is at the heart of our information overload and so many are looking to familiar and trusted resources to obtain filtered, relevant information otherwise known as curated content.  Click here to continue reading this article. ...read more

Increase Trust and Reduce Lead Conversion Time with Content Marketing It's been said that it takes at least 7 to 10 varied contacts with a prospect to turn a lead into a sale. However, this is a "best-case" scenario. In her book, Selling to BIG Companies, author Jill Konrath discusses the importance of doing research on prospective companies to gain critical knowledge about their business and pains. While this information is certainly valuable in prepping for prospect calls and correspondence, it can also be the basis of a valuable content marketing strategy. Click here to read more. ...read more

The elements that make information and data compelling and appealing are infographics, a blend of creative text and images regarding topics or subject matter that captures audience attention and interests. As a writer or reader, infographics make it easy to understand and relay complex concepts. Through their use, we can successfully navigate the deluge of statistics and data encountered daily, by way of email, the web, presentations and other means. Read more here. ...read more

Benefits of Using a Content Guide - Plan Topics and Posts in Advance If you're anything like me, you probably experience a higher likelihood of  accomplishing routine tasks when tasks are committed to a calendar. Why is the act of scheduling so powerful? Planning along with scheduling opens up the possibility of consistency with task accomplishment and you may even see benefits quicker than if you had not scheduled any tasks at all. So to improve consistency and success with monthly ezines and newsletters, use acontent guideto assign topics, promotional items and other content. Read morehere.   ...read more

2011 Merriam Webster Dictionary Additions We share with you our passion for words by featuring 9 new additions to the Merriam Webster dictionary for 2011. Robocall Parkour M-Commerce Duathlon Crowdsourcing Hypermiling Tweet Social Media Fist Bump Click here to read more. ...read more

The Hierarchy of Basic Marketing Collateral Marketing collateral is the collection of media used to support the sale of your product or service. Since collateral comes in a variety of shapes and sizes, it's most effective when it conveys information concisely. Over the years I've seen cases where people fit way too much content into a small piece of collateral, thereby burdening their audience with an unnecessary and overwhelming amount of information. As a result, they risk losing their audience's attention altogether. Click here to read more. ...read more

Compelling Tools that Promote Business Workshop Presented by:   TechScribe Communications Women's Initiative for Self Employment, Oakland New Date:November 1, 2011 6:00 - 8:00 p.m. ...read more

Write to be Heard Writing Strategies and Tips from TechScribe CommunicationsA Proven Technique for Writing Compelling HeadlinesHeadlines play a very important role in writing, because thy are the bait that hooks a reader's interest and compels them to want to read more. A proven method that I have used to develop a captivating headline is one that's recommended by copywriting guru Bob Bly. The technique involvesmaking a list of words that relate to your topic.To continue reading this articleclick here. ...read more

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Five Strategies for Writing Emotional Copy     In August we featured a client interview with Hope Solutions regarding the benefits of white papers. This month, we're highlighting strategies to develop emotional copy. First of all, what is emotional copy? Emotional copy is content composed of messages that appeal to a reader's emotions. See full article here:http://conta.cc/n4kkbk  ...read more

The Value of White Papers Client Perspective: Hope Solutions Merchant Services  Have you ever wondered what it's like to work with a professional copywriter? This month's e-News features an interview with Hope Solutions Merchant Services, a B2B client who sits down for a candid talk about the value of white papers and working with TechScribe Communications. View the full interview here. ...read more

Win More Clients with Testimonials  If a prospect is checking out your services, a strong testimonial will go a long way in swaying their selection in your favor. As with every piece of collateral in your marketing arsenal, testimonials should "sell" your services. However, in order for them to be effective, they need to follow these rules of thumb...Check them outhere. ...read more

  The purpose of FAQs is often misunderstood. While it is good to pose questions that prospects want answered, you really need to present questions and answers thatestablish valuein your prospect's mind and explain how you can solve their pain. Check out TechScribe's June e-News feature article on FAQshere.  ...read more