Top Publishing Services in Hayward, CA 94544

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Get results from a postcard mailing campaign

Postcardsare still a great way to get your message out!  Whether it's a sale, a new product, or an important event or announcement, postcards can generate sales and get results quickly, without having to pay a fortune for layout and design, or production costs. Types: There are several sizes of postcards, but the most common are the 4 x 6 and 5.5 x 8.5. The standard 4x6 postcard is usually mailed first class with a stamp. However, if several cards are mailed, they are usually addressed and printed with an indicia and mailed first class through the U.S. Postal Business Mail Unit.  The Standard 5.5 x 8.5 or half sheet postcard is really popular because of it's size, which enables the customer to place additional information on the card. Furthermore, this card can't be easily missed in the mail box. Enabling the mail recipient to easily see the mail piece and read its message is so vital, we strongly urge most of our customers to mail AT LEAST this size. When this card is mailed through Action Litho, it's usually mailed at Standard Rate (bulk mail) which allows the customer to save on postage. Action Litho incorporates the latest "intelligent bar code" software from the postal service, which can expedite delivery and offers greater discounts by qualifying the mail piece for "automation rate". Action Litho isn't stuck on two postcard sizes. We can print and mail any card between the sizes of 4 x 6 to 6 x 11". Other standard sizes are 5x7, 5.5 x 8.5, 6x9, 6x11 and double panel 12x11 which folds and tabs to 6x11. Please ask for samples and see how affordable a postcard campaign can be. Q:How does Action Litho handles direct mailing? A.1. We verify the mail piece first!! A poorly designed mail piece can sink a campaign before it leaves the post office. There are many new postal regulations. Let us see the mail piece before it's designed, or have our graphic design team work with you to create a card that gets the right message to your recipients. 2. Check the list for errors. 3. Perform NCOA (verify the addresses are accurate according to postal records online). 4. Presort and address mail piece. 5. Complete postal mail form 3602 or 3600 to accompany the mailing to the post office. Action Litho doesn't charge you for filling out this form. Q: Are stamps applied to all mail pieces? A: Well that depends. Unless specified by the customer, mail quantities over 400 are normally printed with an indicia on it. This process reduces the labor cost of physically addressing the mail piece with a stamp. However, there are situations where a customer intentionally wants a stamp on a postcard or letter instead of an indicia. We'll discuss that concept on our upcoming blog, called "Letter Mailers." All postcard sizes above 4 x 6" print with an indicia.  Mailing Lists: An up to date mail list is very important. The post office now requires mail lists to be certified that they have been updated through a National Change of Address (NCOA). Action Litho updates all mailing lists at no additional charges for our mailing customers. However, it's always a good idea to purchase a new list if the old list is more than 6 months old. We can also provide mailing list for your mailing, please call for details. Get results from your postcard campaign through Action Litho today. Also follow us on Facebook or Twitter to get the latest news on postcard specials and other print and mailing specials we're offering.   Ask about free addressing (Direct Mail Service) for non profit organizations, and free delivery! Quality printing doesn't have to be expensive, it should only look that way! ...read more

By Action Litho March 10, 2013

About Action Litho

 is committed to servicing its clients with accurate, professional and expeditious printing and direct mail marketing services at competitive prices.  Whether it's  business cards, an invitation, or a major marketing piece, your printed literature is sometimes the first chance or last chance to make a striking impression.  It's our commitment that your piece being printed by Action Litho be a will rewarding impression on your business that will last for years. It all starts when we provide a quote, or customers visit our website.  We get a clear picture of what our customers are trying to accomplish and when it's needed.  As the order is placed into production, it's printed on the most attractive stock for competitive pricing and graphic workmanship.  We use "clean" toners and "soy" based inks on our digital and offset presses to reduce pollution and yet provide pantone accuracy.   Our presses are calibrated daily to assure consistency and furthermore, we maintain a copy of the printed pieces on our RIP to help with color matching.  We spare our customer the embarrassment of having multiple pieces printed that don't match.Not only do we inquire about the printing or binding aspects of the product, but the mailing and it's final destination.  Sometimes looking at a customer's data file can save hundreds of dollars and by eliminating bad records, delivery of the mail piece is improved, enabling the campaign to be even more successful.Updating the customer's mail list is an active way we get involved to help our customers hit their marketing goal.   Once your order is confirmed we will assign a delivery or mailing date and review this with the customer for approval.   We initiate a proof, then the order is sent into production.  Since the evolution of digital printing, most orders are completed in as little as 48 hours or less, however, additional time may be required for mailing or special bindery services.  If your product requires mailing, we will provide a certified copy of the postal 3602 mail form so you'll rest assured that your product is being distributed.  There's no charge for delivery, and products are delivered promptly by an Action Litho employee or delivery service.There's no such thing as a "basic print order" so we've developed an easy to use website to give our customers a clear picture of what their alternatives are when purchasing our services.  Review it today and discover why so many bay area businesses have been partnering with Action Litho for over 15 years to service their printing and direct mail marketing needs.  A slogan we've used since 1994 reads "Quality printing doesn't have to be expensive, it should only look that way."  Give us a try on your next printing project.  We're anxious to hear from you. ...read more

By Action Litho February 10, 2013

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