Image IS All is a good mantra when it comes to designing the ideal visual brand for local small businesses... and that's why it is paramount to hire a professional. This week's story in the Miami Herald illustrates (pardon the pun) this all-important point! --Penny Welton Design ------------ For graphic designer, image is allVisual communicator works to set businesses apart from the pack.What he likes best? The variety of clients. Posted on Wed, Aug. 13, 2008BY JESSICA HOPPERjhopper@MiamiHerald.comIf you're sick, you go to your doctor. If you have money issues, you go to your CPA. If you want to perk up your business' look, you go to Franz Franc.Graphic designer Franz Franc sees the bigger picture. He and his Coral Gables-based design team, Franz Franc Design Group, help businesses set themselves apart from the pack by designing and enhancing their corporate branding.Franc considers himself a visual communicator. He gets the core message of a business across to the public through images. Clients sometimes approach Franc with a specific idea about how their company should be portrayed. But after he and his five-member team listen closely to the clients' ideas, they often realize that what the client really wants is something totally different.''We like to ask a lot of questions first, almost like a doctor,'' Franc said of his initial meetings with clients.The relationship Franc and his team develop with their clients is very important. Many clients become lifelong customers who return to Franc throughout the years.''They have to have a strong comfort level with who you are, what you stand for and your capabilities,'' Franc said.But compromising with clients can sometimes be tough.''It's a tight-rope, like tip-toeing through tulips,'' he said. Having the right chemistry between graphic artists and their clients is vital, he added. Franc and his team meet with clients half a dozen times before even making a decision on how to approach a project.Melding art with work can be challenging.''It's still a business,'' he said of graphic design. ``Creativity has its part, but it might be only half of it or less.''Franc fell in love with fine art before switching to graphic design 30 years ago. He has stayed in the field because he truly enjoys his job.''The beauty of this is that these are totally different businesses and totally different types of people we connect,'' he said. ``That's what after all these years makes it so much fun.''SOURCE: http://www.bradenton.com ------- Search keyword and service phrases include: brochure, graphic, design, designer, printing, firm, companies, graphics, firms, studio, portfolios, designs, agency, magazine, logos, marketing, creative, web, professional, agencies, advertising, services, digital, computer, custom, studios, logo, designing, websites, website, business, corporate, affordable, identity, print, flyer, brochures, poster, branding, stationery, catalog, packaging, banner, letterhead, create, desing, development, consultants, ideas, strategies, strategy, strategic, communications, flyers, artist, artists, positioning, direct, mail - We service customers onsite throughout South Orange County Beach Cities including Aliso Viejo ca 92656 92698, Capistrano Beach ca 92624 Corona Del Mar ca 92625 Dana Point ca 92629 Ladera Ranch ca 92694 Laguna Beach ca 92651 92652 Laguna Hills ca 92637 92653 92654 Laguna Niguel ca 92607 92677 Mission Viejo ca 92690 92691 92692 Rancho Santa Margarita ca 92688 San Clemente ca 92672 92673 92674 San Juan Capistrano ca 92675 92693
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