The internet has become one of the most valuable marketing resources for small business owners.
Obviously a website is the first step to achieving online marketing success. Search engine optimization (SEO) has become increasingly important in getting your page in front of browsers. After you have your website designed and are seeing some traffic what's next?This is where Total Internet Marketing comes in. Between social media, blogs, directories and forums, it is more important than ever to utilize every facet of online marketing.Many companies design a website for a fee, complete SEO for another fee and then suggest you use "Pay-Per-Click (PPC)" keyword advertising. Don't be fooled!! There are many ways to get your site to the top of search engine results without paying for keyword clicks. This can also be extremely expensive!Scenario: You creat a PPC Google Adwords ad for "Men's Apparel". Your add shows up in the "Featured" section in Google's search results. Let's say Google charges you $3.40 for each user that clicks on the ad and is sent to your website. If 100 people click on that ad then you just paid $340.00 for those visitors. Although you get to pick the max you are willing to pay, there is no guarantee that you will have a high enough conversion to cover your ad expenses.But why pay? If you can have your website get good exposure on search engines by hiring a good SEO professional (like us ;-) then why pay extra for PPC? Easy answer, Don't! Obviously there are always exceptions where PPC can be very beneficial but don't let that be the main focus of any serious ad campaign. Explore all the options and make the most financially beneficial decision.Check us out at www.ncsitesolutions.com or call us at 919-632-3580 for your free evaluation!
Merry Marketing,Aggie ZelvisSiteSolutionz