Optimize Digital SEO

For our first Optimize Digital blog post, a basic description of the differences between the two major types of search engine optimization is a good place to start.

Paid SEO is purchasing ads or listings from search engines (e.g. Google)

-Can be a good strategy if targeting very specific geography

-Has to be constant – the ads stop when you stop paying. Organic stays as long as the website still exists

-Relatively expensive, especially considering you’re competing with other firms for

exposure. The more you pay, the more often searchers see your listing

-80% of searchers skip the sponsored listing and ads in favor of the organic, unpaid listing in search results

At Optimize Digital, we specialize in Organic SEO - the process of driving traffic to your website and your firm by increasing your “digital footprint” online.

How and why:

-Create firm profiles on the vast number of social media, business and industry-specific websites. Increasing your presence online expands your digital footprint

-Create and post content like blogs, news and videos

-Google likes links to your website from external well-reputed sites (raises your ranking)

-Relatively inexpensive vs. buying ads from Google, e.g.

-70% of the links search users click on are organic

Jesse Diamond

Founder, Optimize Digital

www.optimizedigitalonline.com