Through my regular weekly readings I ran in to a Brokerage blog that I thought was a little disturbing. What do you think? Let me explain.
This Brokerage firm talks about how part-time agents are not as good as full time agents. I think this is a low blow from a Brokerage firm to be putting out there. Am sure this Brokerage had many agents at one time on a full time basis when the real estate industry was doing great and everybody was making money but as we all know real estate has slowed down to a trickle and if you catch it you are so lucky. Some of these agents are not retired people from the work force that can afford to just sit around in their real estate offices taking in the air, wasting electricity or surfing the web becoming an expense for their firms waiting for a phone call or a customer to walk in the front door just so they can call themselves full-time agents or home moms that just need to keep their time busy until their kids get off school. Am sorry for being so harsh it's not my intention and I do not mean to offend any agent out there but let’s get real here most of you know what am talking about.
I am talking about the agents that supported their families with their real estate income, and agents that were great agents when they were full time agents but in hard times hard decisions need to be made. Bills continue to come every month and these great agents had no choice then to get a job in order to pay for their obligations and leave a profession in which they were great at and transition as a part-time agent. Do we just discard them as bad agents and knock them down because they chose to meet their obligations? and strip them of their past performance for becoming a part-time agent. How many of you had no choice or know any of your peers in the industry that had to do this? I know a few and even mortgage brokers that had to transition to a part-time basis because there are some that do work on a commission basis but should we think of them any less? Do you think it is right for agents that worked or are still working with this Brokerage firm on a part-time basis have the knowledge that their own Brokerage firm thinks of them to be any less? Where did the Brokerage professionalism go?
As I read through this Brokerage blog, I was very disappointed because I know Brokerage firms have lost many full time agents to part-time or agents all together due to the market but to read that they may be knocking their own agents that had no other choice but to work real estate as a part-time is to me very unprofessional and turning on their own. A Brokerage firm should never in my opinion lose their professionalism and make a judgment no matter how bad the real estate industry is just to glorify the agents that can afford to stay as a full time agent. A Brokerage firm should limit there blogs to informative information only and let the marketing strategies to their agents.
Yes, I understand that an agent that is available for a customer that walks through the door is great. There should be agents in the office for these people that come in. In my opinion, an agent that is in the office other than doing their floor time are just not making money no matter how you dress it or try to justify it they are simply being an expense to their firm.
I know the real estate industry is tough and for full time agents to discredit part-time agents as a marketing gimmick is a very low venue and plain jelousy. I think we are more professional then that. There are other ways to market yourself and a Brokerage without getting into a cut throat scenario. Shame on you.
I know the real estate industry is tough and for full time agents to discredit part-time agents as a marketing gimmick is a very low venue and plain jelousy. I think we are more professional then that. There are other ways to market yourself and a Brokerage without getting into a cut throat scenario. Shame on you.
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