This list of commonly used SEO and Internet Marketing terms is a work in progress and will be updated frequently. If you need us to define an SEO term that is not listed here, please leave a comment asking us to do so.
Link Building is a process that involves building anchored links on external websites to point back to your website. This is an SEO technique that improves the volume of traffic and builds athourity for your website thus helps in increasing your website’s rankings in Search Engine Result Pages (SERPs)
Anchor text is the content portion of the link (the underlined part). Search Engines place a lot of weight on anchor texts, specially the text part of it by associating the keywords contained within the anchor text to the page the link is pointing to. Read our article on writing enhanced anchor texts.
What is On-Page SEO?
On-Page SEO (Search Engine Optimization) is the process of optimizing the content of your website and its code to be hospitable to search engines. Editing the content with proper keywords will help search engines locate your website when someone search the web for that particular keyword. On-page optimization also includes editing the HTML code, making sure that the title tags, description tags, H Tags and links are relevant to the page they are parked on.
With today’s search engines, content is KING! Writing quality, unique and original content for your website is the single most important part of SEO. This content needs to be properly written to be hospitable to both search engines and human eye reader. The general rule of thumb is to write content for your readers not search engines, but when writing this content one must always keep SEO in mind. SEO Content Writing involves placing (inserting) targeted keywords into your writing in a way where search engines will pick it up and associate it with search request. Read our article on offering quality content.
What is Content Distribution
Content Distribution is a way of delivering quality information such as by-lined articles, press releases, case studies to third party, highly relevant and popular websites. This process allows internet marketers and website owners establish them selves as experts in their field through third party validation and helps with building quality back links.
What is Off-Page Optimization?
Off-Page Optimization refers to the process employed by SEOs to help websites rank for relevant keywords in SERPs. This process involves back link building,social bookmarking, directory submissions, content distribution, web 2.0 profile building, forum postings, blog commenting and any other process which involves promotion of a website off page. It is to be noted that not all of the off-page optimization methods mentioned in this description are current, some are outdated and are considered spam.
Search Engine Results Pages (SERPs) is commonly referred to result pages a search engine returns to a keyword search query request. Result pages vary from Search Engine to Search Engine, typically a result page features a linked list of websites and short description of each website. Some search engines show both paid and organic (natural) results.
Social Bookmarking is process which allows users to bookmark their favorite websites in a organized web format which is shared socially. A good example of a social bookmarking site is www.reddit.com. Social bookmarking is used by webmasters and SEOs as a way to create back links and increase a website’s authority on the web. It is also a great way to expose new content on your website to hundreds if not thousands of online readers.
Directory Submissions help websites be found by search engines as well as help in classifying websites online. By submitting a website to a directory you are supplying a URL with specific information about your website, including what category and sub-category the site belongs to. There are different kinds of directories: paid, unpaid, local, vertical based and so on. Some directories are considered link farms and should be avoided. There are also local directories likeYelp, Angie’s List and Judys Book which Google pulls data from to help populate their Google Places Listings and help with localized search results.
Tags: Anchor Text, Content Portion, Engine Result, Proper Keywords, Search Engine Optimization, Search The Web, SEO Terminology
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