What is SEO?
Search Engine Optimization (SEO) relates to the processes in place to increment the visibility of your website via organic searches (non-paid ones). By a general rule the more times that your website is shown in the first page of search engine results, the better your chances to increase your traffic. More traffic can be translated into more sales if the correct marketing strategy is in place. Increased traffic does not necessarily translate into more sales. There’s the need to lead your prospects into the right course of action that will allow you to make a sale.
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