The modern consumer is comfortable doing convenience shopping.  Everyday more customers prefer to  

find their items over the internet.  Using the web is not only economical, but, it is practical, and can

reduce stress for a lot of customers.  For many, it is an easygoing thing for them to do.  They have the

right to make the right choices, they can choose to shop anytime.  People do not have to leave their

comfort zone to make purchases.  Shopping online helps the consumer to become more knowledgeable

towards the product; when they read the details and specifications about the item.  They are more aware about 

the subject of what they want to buy.   Bargain hunters are able to research items, search for resources, sales, 

discounts and make payments using the internet.  Technology is useful and practical for the modern shopper.