Jerry Lin, Adjunt Professor of the Technology Dept at CSLA says “menu boards, lobby and service counter posters are going digital for many reasons, including more flexibility in content update, centralized control of all locations, dynamic content display versus static pictures.
He says that “a 42” LCD for digital signage display combined with a media player for a digital menu board can cost less than $1000, which is more attractive as a signage option than a lightbox!.” He outlines the benefits including the ability to change menu items and pricing effectively, efficiently and remotely, effectively testing promotions and price points, and adapting the menu automatically at different times of the day.
Media Planet, March 2009