How to Market Your Dentistry Website
Getting your website online is just part of the battle. In order for the website to be effective and bring you the business that you desire, it has to be marketed properly. Marketing your dentistry website is not as difficult as it may initially seem and can be done in a variety of different ways.
- Become familiar with Search Engine Optimization (SEO). When properly used, SEO will have your website returning high in search engine rankings. This will bring more potential clients to your website when they conduct searches for dentists. When you learn SEO, you will have to become familiar with how to use keywords and keyword density. SEO is something that you have to constantly keep up with since it is constantly evolving.
- Use social media to your advantage. Sites like YouTube, Facebook and Twitter can be invaluable promotional tools for your dentistry website. Post videos on YouTube discussing dentistry and have the videos link to your website. Keep people updated about your practice on Twitter and Facebook. The more followers you have, the more people that are likely to visit your website.
- Put your web address on your business cards. Pass these business cards out wherever you can.
- Advertise in your local phone book. People still use the phone book to get information on local businesses. Put your web address in a small ad in the phone book.
- Start a blog. An interesting blog can drive people to your website. Do not be afraid to use humor to keep people interested in what you have to say. Keep the blog updated.
- Visit forums on dentistry and promote your website there. People are always looking for a good dentist.