About Graphicon
How can your promotional products set you apart?
Anyone can be average. Expect more. Get more with Graphicon. Our marketing philosophy of "promotional products with a purpose" helps you utilize your specialties budget in the most powerful and positive ways. We work... diligently to assist you in just that - setting your organization apart in the marketplace.
At Graphicon, we help you find what works best for you organization's marketing goals. How? By listening, really listening to you and your objective, then we know where to start. Personal service is our cornerstone. And best of all, the advantage of our marketing expertise doesn't cost you a bit more. We want your business, and we will work hard to get it and keep it. Guaranteed.
Don't think in "giveaway" terms. Think of what your promotional products will give your company or organization in return. Graphicon will find out what your personal needs are, and provide you with a variety of options within your budget. Being up to date on the latest industry trends gives us the chance to provide you with ideas you didn't even know existed.
Not only does Graphicon offer you creative options, and plenty of them - but we work around your schedule as well. If you cannot visit our showroom, just call us. We'll come to you for a marketing consultation, or to bring samples - all at your convenience! We believe in personal service.
Why should you expect anything less?
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Location & hours
- Mon Mon 8:00 am - 5:00 pm
- Tue Tue 8:00 am - 5:00 pm
- Wed Wed 8:00 am - 5:00 pm
- Thu Thu 8:00 am - 5:00 pm
- Fri Fri 8:00 am - 5:00 pm
- Sat Sat Closed
- Sun Sun Closed
Updates & tips from Graphicon
Top 5 Reasons Why Clients Create a Company Store
Why do companies create a company store? Understanding the answer to this question will help you determine whether this type of program is right for you. The following are the top five reasons why companies create an online company store to help manage their promotional products and corporate apparel:
- To control their branding: brand abuse is out of control, they have no system of protection for their brand
- To simplify their corporate apparel program: apparel selection and ordering is messy and requires too much administration
- To centralize their location: they have no organized system to easily see and purchase the branded products
- To control their purchasing: product purchasing is fragmented, no purchasing leverage and little organizational control
- To minimize administration: too much energy duplicated across multiple locations to create similar branded products and delivery channels
You can reduce this list down to three simple words: speed, power and control. Speed is important in getting branded materials into the hands of the people that need them the most, quickly. Power is critical because a large organization needs a scalable, robust eCommerce solution that can handle virtually any branded product. Control is imperative. Maintaining brand consistency and providing easier ways to track departmental purchases are critical components to a healthy store.
The bottom line is, within most large organizations, the internal staff is spending too much time procuring and organizing material for their brand; the creative capital of these employees is best spent on mission-critical objectives, (i.e., selling, communications, market development, etc.). A company store provides the perfect vehicle to save time and simplify what is normally a complicated process.
Why do companies create a company store? Understanding the answer to this question will help you determine whether this type of program is right for you. The following are the top five reasons why companies create an online company store to help manage their promotio... Read More
How Successful is Using Promotional Products?
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Instant recall: More than 8 out of 10 (84%) consumers remembered the advertisers of the promotional products they’re received.•
Very impressionable: 42% of consumers had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.•
It’s all business: Most consumers (62%) have done business with the advertiser on a promotional product after receiving the item.•
Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of those surveyed recall owning them), followed by shirts, caps and bags.•
User-friendly: The majority (81%) of promotional products were kept because they were considered useful.•
Staying power: More than three-quarters of respondents have had their items for more than 6 months.•
Bag it!: Among wearables, bags were reported to be used most frequently with consumers surveyed indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.•
Most impressive: The average CPI (cost per impression) of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.• Instant recall: More than 8 out of 10 (84%) consumers remembered the advertisers of the promotional products they’re received. • Very impressionable: 42% of consumers had a MORE favorable impression of an advertiser after receiving the item. And near... Read More
