Consumer Logic Inc

About Consumer Logic Inc

In 1977, Gayle Jarrett founded Gayle’s Force, Inc. primarily as a door-to-door data collection service. During the1970’s and 1980’s the company added focus groups, phone interviewing, and mall interviewing services, and operated as Gayle’s Force/Tulsa Surveys. We eventually moved out of mall interviewing, and concentrated on focus group recruiting and facilitation, and national telephone interviewing services. In 1999, we changed our company name to Consumer Logic, Inc. to reflect a widening range of data collection and field research services.

We are active members of the following organizations: Tulsa Chamber of Commerce, Better Business Bureau, the American Marketing Association (AMA), the Marketing Research Association (MRA), and the Council for Marketing and Opinion Research (CMOR). Here are a few other organizations we have joined: Greater Tulsa Hispanic Chamber of Commerce (GTHCC), American Indian Chamber of Commerce in Oklahoma (AICCO), and we are recognized as a minority-owned business.

Consumer Logic is a full-service marketing and opinion research company specializing in the conceptual planning of methodology for research projects, and continuing in the process of collection, analysis, and interpretation of research data and information.

Consumer Logic can recruit for any U.S. market and, if needed, provide you with moderating, hostesses, audio and video recording. With our location in the heart of the Central Time Zone, we can contact both coasts with maximum hours available.

Specific services offered by Consumer Logic include:

Local and National telephone interviews - including CATI telephone interviewing
Local and National qualitative research recruiting, coordination, and facilitation
Audits
Mystery Shops
Professional Interviewing
Intercept Interviewing
Data processing and tabulation
Mail Studies
Central Location Testing