Sophwell

Smart Promotions for outdoor events

It may still feel too cold in New England, but it's time to start planning your outdoor events. The feel of the warm sun and the fresh smell of a summer barbecue will be here before you know it. Here are some ideas for helping your guests remember their outing in the great outdoors. Versatile Convertible Cooler Tote This innovative cooler easily transforms from a 12-can capacity travel cooler to a flat tote for added versatility and easy storage. Fill it with a towel, water bottle, hat and t-... READ MORE Posted March 04, 2014 at 10:26 AM

What I learned about marketing from Sesame Street

byJamie BradleyoninDesign,Marketing,Translating ideas into products Running a business can really put my multitasking skills to the test. Nowhere does this become more evident than when I am engaging in social media, writing my blog or planning my next direct mail campaign. I was reminded of this when a friend posted this video to his facebook page. It's a classic from 1986, and it includes some of the things I always loved best about Sesame Street – engaging characters, good mu... READ MORE Posted October 13, 2010 at 02:10 PM

Buyers guide to embroidery

Sewing designs into cloth cloth using colored thread dates back over 2,500 years, and it is still popular today. Putting your logo on apparel is one of the best things you can do to promote your organization. Using embroidered clothing for promotion is called physical advertising. Attractive designs on quality apparel promotes your brand wherever it gets worn, often for years into the future. This is true whether you are giving an item away as a promotion, providing team uniforms or reselling... READ MORE Posted April 27, 2009 at 10:35 AM