Sheer Naturals Mineral Makeup & Skincare

Sheer Naturals is a contestant in the Startup Nation 2009 Home-Based Business Competition!  Click here: "Vote for Us" to vote for us, and enter your e-mail address to receive a daily reminder to support Sheer Naturals.

Sheer Naturals founder and owner, Carrie learned of mineral makeup several years ago while viewing an infomercial. Having suffered from sensitive skin her entire life, Carrie was anxious to try an all-natural makeup claiming to be safe for sensitive skin. However, the results were far less than she anticipated.

"Due to my sensitive skin, most liquid foundations would cause breakouts, enlarged pores and excessive oils. After seeing an infomercial advertising mineral makeup, I quickly ordered my kit and immediately began using the product. Within a few days, I noticed an uncomfortable, itchy feeling. Though concerned with the discomfort, I continued use of the product hoping for different results. To no avail, I discontinued use of the makeup and reluctantly returned to liquid foundation. Later that year, I discovered another brand promising their so-called "natural" mineral makeup would give me an airbrushed look. Of course I had to try it. Following the initial application, my entire face turned red! I was compelled to figure out what ingredients were causing this reaction and why is it seemed exclusive to the mineral makeup. That's when my research began".

Several years later, Sheer Naturals had the answer and the solution. Through extensive research, they discovered certain manufacturers use talc as filler which can be extremely irritating to many skin types. Talc has been known to cause redness and breakouts. Another culprit is Bismuth Oxychloride (referred to as bismuth on many labels). This ingredient is used to provide a pearlesque (a.k.a. shiny) look to the skin. Bismuth is a byproduct of mineral refining, making this ingredient extremely inexpensive and has been shown to cause itching and redness. Armed with this knowledge, Sheer Naturals created a complete line of mineral makeup guaranteed to contain no fillers, chemicals, dyes or preservatives – only 100% pure, naturally occurring minerals native to Mother Earth.
Since its official launch early 2008, Sheer Minerals has been widely accepted by estheticians, salons and spas in the North Dallas area. Our clients rave about their experiences which have resulted from using Sheer Naturals' complete product line.

"We are committed to bringing only the purest, finest and guaranteed all-natural ingredients to each and every product we introduce and will never short-change the research required to obtain such results."  …, Owner and Founder of Sheer Naturals