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Worst Customer Service!

I own an online clothing boutique and I recently ordered several styles of dresses to add to my inventory from Babyfox Dress via Fashiongo.net. One of the styles I ordered was in a color called "dusty rose". When I received my order, the dress in question was a bright flamingo/pepto bismol pink. Their website does not include pictures of each color option nor does it have any sort of color chart, so ordering is a shot in the dark. I sent an email to their customer service asking to exchange the dress for a different style/color, to which I never received a response. After a few days with no word from Babyfox, I called their customer service line. I explained my predicament to the man who answered my call and was told that because I was a first time customer they would not accept any returns or exchanges. I clarified that I was not looking for a refund, that I simply wanted to exchange the dress style I received for a different Babyfox dress and that I was happy to pay the return shipping and any restocking fee that may apply. I again was rudely informed that they would not accept any exchanges, that any returned inventory would be considered forfeited, and that if I had spent more ($5000 worth of inventory) they may have considered an exchange. I deal with returns, exchanges and customer service on a daily basis in my own boutique and am of the opinion that providing good customer service equates to high customer satisfaction and return buyers. I am so incredibly disappointed in this company, their service, and their products and would highly discourage any other buyers and boutiques from purchasing from them. I am also disappointed that my money went to support such a poorly managed wholesaler. It is sad to see this kind of service in a service oriented industry.