Inked Write Media

I can't tell you how many times I have made a purchase over the years, just awash in the glow of greed and the feeling that I NEEDED to buy that.  I absolutely couldn't live without it!

And then, almost immediately after cashing out, I am hit with a wave of despair and regret.  Aka Buyers Remorse! You know you've felt it too! The magic and allure of the product or merchandise you just purchased that was so seductive before has suddenly poofed, and you are left with nothing but the bitter wish that you had saved your money for something you ‘really needed'.

Believe it or not this is par for the course when selling something. Just about everyone will experience buyers remorse on some occasion or another, and it's YOUR job as the marketer, to address that and assuage it.  Not only will it cut down on charge backs and refunds, it will also ingratiate your customers to you, because they feel like you really understand them and want the best for them.

So, one of the best ways to address this issue full on, and slap it upside the head a time or two for good measure, is to IMMEDIATELY follow up after the purchase with a brief thank you message/ ego stroker.  This thank you message should contain, obviously, sincere thanks to that customer for purchasing your product or becoming a customer.  It should ALSO contain an enthusiastic reiteration that they have made an excellent buying decision!

For instance, you might say something  like:

"Thanks for contacting me today on a quote for a sales page.  I have received your deposit, and I am SO happy you decided to give me the opportunity to serve you.  You have made an EXCELLENT decision to invest in yourself and your business and I know you will be ecstatically happy with the final results."

You would then proceed to subtly remind them again and again, with every follow-up what an excellent decision they have made by becoming your client or customer and allowing you to serve their needs.  Sounds pretty simple right?  Simple, but powerful and it can go a long way to reassuring your customer or client that they made a great decision in deciding to place their trust in you, and as a result you will keep them coming back for more.  And THAT after all is the goal… to create customers, clients, and fans for life.

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There are a number of reasons why so many businesses fail in their marketing efforts. But it mostly boils down to using bad or ineffective copy in their campaign's and/or not knowing WHERE exactly to focus their marketing efforts for the maximum ROI.

Preventing such a disaster from happening to your own company is fairly straightforward. If you have the resources, consider hiring a business consultant. This can be an amazing asset to you, and make a huge difference in your results alone.

Another way to help prevent this is to carefully search out a skilled copywriter to help you develop your online marketing materials. If you consider that the Internet is literally RUN on information, it only makes sense that everything you put out there should be of the absolute best quality you can manage. Hiring a writer because they're ‘cheap' may not be in your long-term bests interests. Here are the top ten (10) reasons why a skilled copywriter can be so important to your bottom line:

1. Credibility

Any newbie entrepreneur knows how important credibility is in kicking off the success of their business. As much as this is a make-or-break-component in achieving your start-up goals, great copy provides the path to credibility. Great copy paves the way in bringing in new potential customers and clients.

Great copy however, doesn't get written by just everyone. It takes someone skilled with the written word, and knowledgeable in both marketing as well as your particular business, product, or service. A skilled copywriter can bring out the best in your start-up venture or any business for that matter and nurture public trust.  A skilled copywriter reassures prospects that you can deliver to their expectations. (Of course, make sure any claims you make you ALWAYS back up.)

A company with a webpage or sales letter full of grammatically-incorrect, redundant sentences or feature claims doesn't showcase ANYONE'S business well and outlines clearly to the reader of the material that your company is not big on quality OR their customers. Obviously, this is a fairly minor mistake that could be avoided by simply hiring a skilled copywriter to do the job in the first place.

2. Goal Achievement

Regardless of what phase your business or marketing campaign is in right now, it will always need a skilled copywriter to achieve goals. A writer with highly developed writing skills enables a business to elicit desired responses from their target market because the copywriter can showcase a company's product or service in the best light possible, based on said target market's needs and wants. Thus, they help drive in the life blood of any company… sales. As marketing execs know by heart, "better communication is what opens life's doors".

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