Whether you pre-planned your business start up and looked for a web address (also known as a URL ) just after you set up your business entity (LLC, Corporation, or partnership) or if you've already opened your business and have talked with friends, family, and even customers who insist that you HAVE to have a web site, you are ready to get your URL. You have come up with some names for your web site that sound just right and have checked them out (or had someone at Choices check them out) for availability. The first name you choose is not available so you have moved on to the second version. Success! You finally found a URL that is uniquely yours and it is available... or so you think. The .COM version is taken by someone else, but the .net, .org, and other extensions are available. You are ready to jump on the .net version and claim it as your own, but wait.... Is that the best decision? For churches, schools, groups, and true organizations that are not "commercial businesses," the .org version of the name you want may be OK because you truly are an organization. The .net extension is usually the second choice in URLs and is generally used by businesses who are part of a "network." Not a problem because you certainly want to network to increase your customer base. The challenge is that most people will AUTOMATICALLY type in the .COM extension and that is owned by someone else. Perhaps getting the URL extensions of .net, .org, .biz is not a great idea for your business because customers may go to the .COM version of your URL and not to your site. Why? Because in the early stages of the Internet .COM was THE extension. You had no choice. If you had a web site it ended in .COM. Commercial businesses setting up e-commerce (online store) web sites were the first to take advantage of this new type of marketing. And there is nothing like the news surrounding the ups and downs of the ".COM Revolution," as it was referred to, to make the name "stick" even more. Now everyone automatically types in the .COM address when looking for a web site. This is why we suggest getting a .COM extension for your web site address as soon as possible even if you are an organization, individual, school, etc. We suggest getting the .ORG extension as well if you are an organization since most people are starting the be retrained into thinking that organizations now have the .ORG extension. The cost for more than one URL is a VERY small charge per year, does not involve setting up an additional web site, and is THE best advertising your business can get BAR NONE! (More on the benefits of getting multiple extensions for your web name at a later time.) So, you purchased your URL, but you have not had a chance to set up a web site yet. If you purchase your URL from one of the major companies, you actually have a web page up as soon as your purchase of the URL is complete. It is known as a "parking page." This is something that certain companies convince you is a FREE benefit when purchasing a URL from them. In actuality, it is not a benefit at all. This parking comes with a price! Your new web address does have the information that your URL is "parked free" (usually at the top left of the page) but the rest of the page is advertising OTHER BUSINESSES that are similar to yours in name or services, so your new URL is actually funneling customers away from your business to someone else!!!!! Here is a picture of a typical "parking page." Our research on many companies has found that they purchased their URL over a year ago, forgotten about it, and still have not set up a web site to take the place of their "parking page." So those URLs have been advertising someone else's businesses for over a year!!! It is a free parking page because at the top left it does indeed say that ______.com (your URL) is parked free courtesy of _______ (the company you purchased the web site name from.) It is just doing your business more harm than not having a URL at all. You need to put up an "Under Construction. In the meantime feel free to call or visit us here.... " web page (not the whole web site, just one page) that says your site is under construction. And list your business information with a picture of the outside of your location. (More about how Google likes, and looks for videos and pictures on web sites in one of our later posts.) The SmartBizChoice is to have us purchase your URL for you. When you have Choices purchases your URL, we put up an "Under Construction" page advertising YOUR business. The "Under Construction" page we set up has no room for other companies parking in your lot. This is your piece of real estate! It directs people to YOUR business, not someone else's, and includes the basics of your company including business name, address, phone number and a picture of your commercial location. This page is set up as soon as Choices has confirmation that the purchase has been completed. Our question to our customers is this... did you immediately find someone to set up your web site after you purchased your URL? Did you set up hosting? We suggest Dreamhost since they have great customer service, unlimited plans at a great cost, and a free URL included with the purchase of any hosting plan for the life of your hosting! If you have hosting set up and have a designer lined up, make sure the designer goes immediately to your URL, see what was there, and upload an "Under Construction" page to direct customers to your door. If they have designed web sites before, they should have a simple template on file that they plug your information into before uploading it to your host. Completing that simple step is the sign of a true professional interested in the success of your business and the credibility of their own. So, now that we have new business owners thinking, we suggest everyone with a web site go to your URL and see what is posted there. If you don't have a URL, type in one that you would like to get for your business and see if someone already has a site there. If nothing comes up and there is an error message, more than likely there, no one has purchased that URL name. Then we suggest adding a reminder to your calendar to do a simple check of your URL once a week to be sure that your web site or parking page is still up with your business information on it. Why so often you ask? Because some URLs are directed to blogs and have been set up to allow for comments. Sometimes kids and those interested in sabotaging your business will post comments on your site that have nothing to do with your business and can actually harm your credibility. Like the front and back doors of your business, check your web site once a week at the very least. Choices offers a URL purchase service for your business. For lost cost, super customer service hosting we recommend Dreamhost for the best hosting packages and service available. If Choices purchases your URL for you, a free "Under Construction" page is directed to your business is part of the URL purchase plan. We also offer basic template web sites for a fee of $299 if you want to add more information to your URL. Call Choices today at 678-389-9687 to start your business off right.
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