Online shopping has hyped since past years. And why not, people get more options, get their stuff delivered at their doorstep, have an option to return if they don’t like it, and get discount and deals and save their bucks too. People can shop anywhere they want and anytime they want, a great boon for the shopaholics. This hyped the demand for e-commerce apps in the market. There are bulk of users out there who are fond of these apps and become loyal users. However, there is a huge competition in the market and there are plenty of e-commerce apps providing the users with exactly what they are looking for. Hence, you need to be extra alert about the things your app is offering. As aneCommerce app developmentowner, you need to take a note of things that can drive the users away. 1) Excessive Shipping Cost One of the best things about using eCommerce app is that you don’t need to go from stores or brands to brands in search of a good collection. You can get everything sitting right on your couch. This saves time, traveling expense, and energy. Getting better and more products at a cheaper price is also one of the pros of such apps. Now, if after providing products at a cheap price, you add a bulky shipping price, what benefit do they get? The users will either shift to another app or but it from the stores. There have to be shipping charges but reasonable ones that don’t drive the users away. 2) Suspense Shipping Charges Users get irritated with suspense shipping charges. There areplenty of e-Commerce appsthat apply this tactic of hidden shipping charges and sometimes it works in the favor as well. However, it can be a big turn off for plenty of users. What they do is don’t reveal the shipping charges till the end of the process and right at the time of making a payment, they add the charges. The thought process is that the user won’t mind a little increase in the cost at that stage which is not true. So, if you want your users to be loyal, make sure to stay away from this tactic. 3) Lesser Payment Methods Different users have a different way to make the payment. When they are not available with the option of their preferable payment, there are chances of a user abandoning the app. Provide them with all the possible options, pay through debit card, credit card, cash, UPI ID, and any other prevalent one. However, in the need for integrating all the payment modes, don’t compromise on the security and privacy. It’s the user's financial details you are dealing with. So, include as many payment methods as you can without compromising on the security. 4) Eradicate Long Registration There are a bunch of users who are just scrolling the app and then end up buying. Now, their intention was not to buy but they somehow ended up liking something to the extent of buying. When an eCommerce app asks for too many details during registration, the users tend to leave the registration process midway and abandon the app. The reasons behind that are they are not loyal users and don’t want to share their personal information or even invest that amount of time. 5) Little Deals Users are greedy for discounts. They have street shopped this entire time where they are habituated to bargain. There is some minute level of satisfaction hidden in the bargain and if your app offers that they are bound to return to your app. Many other apps are offering the same and if your app is devoid of the little deals, chances are high of your users diverging to your competitors.
...read more
