The Counter Santana Row

About The Counter Santana Row

Specialties Step into The Counter and you're greeted with a clipboard and an extensive list of fresh mouth-watering ingredients that allow you to build your own gourmet burger. Our 312,120+ different burger combinations make every burger as unique as each customer. Rarely is the same burger made twice in one day.Build your burger from the bun (or bowl!) up -- you choose the patty (whether 100% all natural Angus beef, chicken, turkey, or veggie), cheese, toppings, and sauce. Vegans, vegetarians, and omnivores can all find their perfect burger at The Counter. History Established in 2007 Anti-Established in 2003, The Counter is the 21st century's bold answer to the classic burger joint. Ushering in a fresh era of industrial decor, today's music, cold beer, unique wines, cocktails, and burger options that are only limited by your imagination.The Counter now spans 10 states including California, Connecticut, Florida, Hawaii, Illinois, New York, Texas, Virginia, and Washington, and is spreading out all over the globe, first in Ireland and Australia. Meet the Business Owner: Peter K. My partners and I are all local, Bay Area residents and enjoy bringing great burgers to our friends and neighbors. While The Counter is a franchise, we were the very first franchisee back in 2006 and so we like to think of ourselves as more mom and pop than as a chain. We are very hands on and like to hear about all the good as well as anything we could be doing better.