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Itz our business to build your business.
To paraphrase Brandweek: A great brand without a product won't produce revenue; a great brand and a great product without a reasonable business model won't produce revenue; and a great brand and a great product without a reasonable business model and no revenue is a failure.
The Itz program walks your enterprise through every step required to create a news- and resource- rich Internet site that delivers expanded content, reader interaction and a significant revenue stream through existing and new advertisers.
Itz works with you. Beginning with a comprehensive analysis of your site and staff resources, Itz collaborates with your editorial, production, circulation and sales teams to execute on a comprehensive plan to create a website that works.
The goal is to create a site whose home page frequently updates with great content and a visual hierarchy that invite readers in and enable them to navigate easily.
Itz publishing delivers a site that works.
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We've just published a new edition of our newsletter! You can check it out on our website and get the latest information from Itz Publishing. Let us know what you think! Read It Now Here READ MORE Posted December 30, 2006 at 11:35 AMUnderstanding Web audience key to online sales
he Billings (Mont.) Gazette had a problem. The 47,000-circulation paper was registering 450,000 unique visitors to its Web site every month. Impressive, but also unbelievable. Who were these visitors? The city itself only held 185,000 residents, and the surrounding area was remote. Were they fly fishermen? Outdoor enthusiasts? Snowbirds? Sales reps wouldn't sell the Web site to advertisers because its reach seemed too big to be believed. This problem - the lack of a coherent value proposition... READ MORE Posted December 30, 2006 at 11:17 AMItz Publishing Newsletters
Understanding Web audience key to online sales
By Jeremy Weber | Associate Editor Inland Press Association:
The Billings (Mont.) Gazette had a problem. The 47,000-circulation paper was registering 450,000 unique visitors to its Web site every month. Impressive, but also unbelievable. Who were these visit... READ MORE December 30, 2006 at 11:27 AMItz Publishing Connections
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