As part of ourpersonalized SEO training lessonshere are some of the things that you will learn. How do people search? What is their intent? More people search on mobile devices now, leveraging your SEO strategy to take advantage of that. Using Google Suggest or autocomplete to your advantage. Identifying your target audience, what makes them different, how do they interact and where do they hang out. Keyword research, how to find the right keywords, search volume, measure competitors, finding the low hanging fruit, what keyword tools to use and creating a keyword spreadsheet template. Now that you have some keywords selected where do you use them? (spoiler alert) just about everywhere. We’ll discuss and prioritize all those spots. The importance of meta title and description tags and how to use them to make a difference. How to write an optimized web page, article or blog post. We’ll start one together. Calls to actions, what are effective, what to collect and how to market to prospects over time. Keyword ranking reporting, discuss different tools to use and what to look at for the best results over time. Introduction to Google Analytics, what are the most important things to look at, how to install, compare reports, check progress and set up weekly or monthly email reporting. Setting up goals. Google Search Console, submitting sitemaps and other important things to look for. How to claim, create and optimize your Google My Business profile. Best practices for categories, business descriptions, categories, images, posts and other settings. The importance of internal and external backlinks, how to measure sources and strategies to get more. How to add nofollow tags to outbound links. 301 Redirects, tools to help with redirects, finding bad links and fixing them the right way. Schema markup, how to set up on your site, best practices and what are the most important pages to mark up. Social media, what services are best depending on your business and how to leverage them effectively, making it easy for people to share your content, ways to collect followers, how to leverage social media content to help with SEO. Forms, newsletters and marketing automation. Why should someone sign up? Collect just enough info but not too much. What makes a good newsletter? Best times and frequency to send Competitor analysis for both organic and paid traffic Sign up for afree introductory SEO class:
...read more
