Marketing Ideas for Law Firms

Law firms are formed by collections of lawyers that work together in order to increase their visibility to potential clients and to pool their talents. Properly marketing a law firm is an absolutely essential step creating a highly successful business.

Local Media

Marketing a law firm through local media sources is a common and highly effective strategy. The following methods can be used to assist a law firm in reaching local clientele:

• Pay for advertising segments with local radio stations. A surprisingly large number of people listen to radio stations each day, making advertising with the stations an excellent strategy.


• Post advertisements in local newspapers and on billboards.


• Pay for advertising with television stations and in theaters. This strategy is typically more expensive than the previous methods, but allows for a greater degree of creativity.

Building A Website and Blog

Having a website developed for a law firm allows potential clients to review the credentials and experience of the lawyers with the firm, and provides the viewers with the information needed to contact the firm. Adding a blog will allow the lawyers within the firm to post articles focused on various subjects. This provides the lawyers with opportunities to display their expertise on legal matters.

Social Networks

Social networks have become extremely popular over the past decade. In fact, the employees of even a small law firm often have contacts within social networks that can be used to reach thousands of potential clients. Profiles for the firm should be established with several popular social networks to ensure a high degree of exposure.