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How to Maximize Business Networking Opportunities


Networking in business circles intimidates many people. You may network within small circles of the same people over and over, or you may meet new people over and over. Whether you see the same people over and over or meet new people, you should be trying to maximize your business network opportunities.


  1. Understand that maximizing business networking means more than being casual acquaintances with people. Meeting someone at an event does not mean you have created a new contact, you will still need to ask them their contact information, business information and other information important to the relationship.

  2. Follow up to establish some sort of business relationship with everyone you meet an event. Schedule a post follow-up meeting, for lunch or a drink. You can then share beneficial information with one another.

  3. Maximize business networking opportunities by taking time to be friendly and nice to people you meet. People do not want to share information with people they do not trust or who are not friendly. Show your willingness to share you own information and be happy for their successes.

  4. Establish a foundation of trust with your contacts, which maximizes networking opportunities. Others need to see you as honest, reliable and that you will follow through on your promises in regards to business and personal dealings.

  5. Make an effort to add successful business owners and partners to your network. Learn how and why the owners are successful. Ask them questions about their practices and try to learn from them during your visits.