How to Market a Pressure Washing Business
For people to purchase your services, they will need to know what you have to offer. Therefore, you can market your pressure washing business using a variety of online and print-based methods. Marketing this type of business does not have to expensive, and you can increase your customer base just by using creative marketing ideas.
1. Select your services. Now that you have started your pressure washing business, select the services that you will offer to your customers. You can choose to pressure wash just cars and trucks or pressure wash buildings and almost. Some places offer pressure wash services for almost anything. You can determine how much to charge for a pressure wash looking at the cost of using the equipment and what other people in the area are charging for the same service.
2. Create a website. A wonderful way to market your business and let others know what you have to offer would be to create a website. Space on a website can be used to inform others of your packages and the type of pressure washing you offer. They can also view photos of previous pressure washing jobs you have completed. A website it also a handy way for someone to contact you about your prices.
3. Tell family and friends. Word-of-mouth advertising is one of the best ways to market any business. Some businesses how been built entirely using this concept. Start by telling people what you have to offer and if you offer a great service, they will spread the word and recommend you to other people. You might even consider offering an incentive of a percentage off to those who heard about your services from another person and mentions the person’s name.
4. Order business cards. Business cards are also another useful way to market your pressure washing business. Ordering business cards that list all of your business contact information will make it easier for someone to find you. Use an online search engine such as Google to look for affordable deals on business cards. These cards can be purchased in various quantities at an affordable rate. When you meet someone, hand him or her a business card that details your services.
5. Distribute fliers. This might seem like an outdated method of marketing a pressure washing business, but it still guarantees success. Instead of the usual fliers created on art paper. Consider making or ordering fliers made on quality paper or that represent high glossy pictures. These can be deliver to other businesses through the mail or handed to community halls and grocery stores for distribution. You might also be able to pay a high school or university student to distribute flyers to homeowners.
6. Inquire about joint ventures. Some businesses have been able to creatively advertise their business using a joint venture. This can include advertising your company’s name on the side of a taxi, van or car. You will only need to pay for the “advertising” space and will get tons of exposure to your business.