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How to Make an Advertising Media Kit

An advertising media kit is a necessity to attract advertisers to your business.  Creating a professional media kit is not expensive and can be accomplished in  a short amount of time.  There are several venues of advertising media print, TV, radio, alternative and web. The latest trend is a "media room" or "press release" on your website.


  1. Choose your purpose for a media kit.  Is to attract media to your website or is it to attract advertising to your website?

  2. Create a new page.

  3. Title the new page "Press Room,” "Media Room" or something to indicate it is your page's media room.

  4. Include the following information:
    a.  Stats
    b.  Already published press releases, interviews or other prior publicity on your business.
    c.  Business Card
    d.  Company Profile
    e. Testimonials from prior clients
    f.  Cover letter
    g.  A downloadable zip file with all of the above.

  5. Decide on your look.  If you are a law firm, your publications should look different than a bouncy-bounce party rental.

  6. Coordinate all print publications with your website.  A consistent look means a professional together business.

  7. Elicit a response from the reader to contact you about goods and services.

  8. Update your media kit seasonally or with changing market trends in your industry.

  9. Do not go cheap.  Your publications, either digital or print are how your business will be judged.


More media advertising facts



  • Previous commentary, third party press releases and critiques about your business establishes credibility and generates further publicity or attracts advertisers to your page.

  • Business cards provide contact information so clients can contact you.

  • Company profile shows history, management bio and performance for your business.  It's also a good idea to get a DUNS number.  Duns and Bradstreet is a monitoring organization and assists in establishing business credibility.

  • Testimonials from prior clients giving positive feedback is very important validating future customers who are considering your company.