How to Make an Advertising Media Kit
An advertising media kit is a necessity to attract advertisers to your business. Creating a professional media kit is not expensive and can be accomplished in a short amount of time. There are several venues of advertising media print, TV, radio, alternative and web. The latest trend is a "media room" or "press release" on your website.
- Choose your purpose for a media kit. Is to attract media to your website or is it to attract advertising to your website?
- Create a new page.
- Title the new page "Press Room,” "Media Room" or something to indicate it is your page's media room.
- Include the following information:
a. Stats
b. Already published press releases, interviews or other prior publicity on your business.
c. Business Card
d. Company Profile
e. Testimonials from prior clients
f. Cover letter
g. A downloadable zip file with all of the above. - Decide on your look. If you are a law firm, your publications should look different than a bouncy-bounce party rental.
- Coordinate all print publications with your website. A consistent look means a professional together business.
- Elicit a response from the reader to contact you about goods and services.
- Update your media kit seasonally or with changing market trends in your industry.
- Do not go cheap. Your publications, either digital or print are how your business will be judged.
More media advertising facts
- Previous commentary, third party press releases and critiques about your business establishes credibility and generates further publicity or attracts advertisers to your page.
- Business cards provide contact information so clients can contact you.
- Company profile shows history, management bio and performance for your business. It's also a good idea to get a DUNS number. Duns and Bradstreet is a monitoring organization and assists in establishing business credibility.
- Testimonials from prior clients giving positive feedback is very important validating future customers who are considering your company.