How to Make a Newspaper Advertisement
Newspaper advertisement is still a good way to gain new customers. It is more important now than ever to use all suggestions and techniques to make your product or service stand out in a newspaper layout. Successfully making an advertisement appeal to potential customers will increases your profit.
- Call the newspaper publications where you want to list your advertisements. Find out about the options they offer for newspaper advertisements and consider which is the best for your message. Specification sheets are common, if they have one be prepared to receive on through fax or email.
- Design your newspaper layout or have a graphics company design one for you. This layout is important, as this is what is going to bring you money from the customer. Consider investing a little more into your ad if you are unsure about how to display your product. If you are on a budget, use one of the common design software packages such as Photoshop or InDesign.
- Highlight the focal points and what it is that differentiates you from the other ads on the same page. Bold letters work, but be sure not to over use them. You do not want your newspaper advertisement to be annoying or tacky; do not over accentuate your service.
- Ask another party to look at the finished ad layout before submitting it to the newspaper. You can get an honest opinion from others who have nothing to do with your company. Use their opinions to make the ad better and more appealing to your potential customers.
- Submit your newspaper advertisement for final approval. If you have followed the guidelines, this should be an easy step. They may ask you to make a few corrections before they approve the ad; do not let this discourage you.