Cheap Advertising Ideas for Offline and Online Marketing
No matter how good a business is, without a marketing strategy it will be next to impossible for a business owner to find customers and make a profit. Traditional advertising via television and radio can be prohibitively expensive, and door to door sales are fraught with rejection. Therefore it may be necessary for some businesses to seek cheaper alternative paths to market themselves.
- Websites are a cheap way to market a business. The cost of taking this path includes a domain registration fee and a monthly cost for web hosting. Prices for registration and hosting have dropped dramatically over the years, and many web hosting providers offer online tools for novices to design their own websites. Some even provide online shopping cart services to sell products online. To make the best of this option it will also be necessary to get your website listed on search indexes like Yahoo and Google.
- Placing an advertisement sign on your car is a good way to gain exposure for your company without paying a lot of money. This is a good way to ensure that people will see your business advertisement wherever you drive. It may be necessary to insure your car as a commercial automobile, however, but as a result it can also potentially become a tax write-off.
- Engage in network marketing. Join network marketing clubs or local chambers of commerce, mingle with other business owners and people, and get the word out about your business.
- Join lead sharing groups such as LeTip or BNI. Look for a group in your area that has an opening for your type of business.