About Direct Mail Services

Direct mail services are used to send advertising or promotional mail out to potential customers for the purpose of soliciting sales. They may also be used to seek donations or simply to generate interest in a service or a cause. If used improperly they are considered “junk mail.”

Benefits of using direct mail services

If the mail is targeted at the right people, meaning the people who would be most interested in what is being promoted, then it can have the desired results, which may be increased sales or contributions or attention. It is a way of using mail to reach many customers.

Features of direct mail services

A direct mail service may offer lists of recipients who may be interested in a particular product or charity or political cause. This allows the person sending direct mailings to reach the people who are most likely to be interested, rather than take a shotgun approach of sending mail to as many people as possible.

Other features offered by direct mail services may include the ability to customize the mailings in a variety of ways, like by using postcards or flyers. Senders of direct mail may also be able to choose the class of mail they would like to send, which enables them to control the cost of mailing and save money.

Examples of direct mail services

• Directmail.com offers a variety of mailing lists and sales leads, including lists with new homeowners and movers. They also allow the sender to chose the geographic area and demographic they wish to target. They also provide printing services and mailing list management, among other services, all of which can be accessed online.


• FedEx Direct Mail Services also provides the tools for the customer to mount a marketing campaign using mail. They provide list management tools that help the customer to remove addresses to which mail cannot be delivered and also folding, inserting and posting services. The services come in a variety of price ranges too.