America's Auto Body

About America's Auto Body

OUR HISTORY America's Auto Body is located in Schaumburg, IL, a suburb of Chicago. The company was founded in 1980 with the goal of enhancing and delivering true automotive repair through the use of cutting-edge technology. The president of America's Auto Body, Jerry Wattron, has been in the auto body industry for over 35 years. His inspiration came from his knowledge of the body shop industry and his passion for customers. Jerry and staff understand the importance of good customer satisfaction and quality products. This is exactly why America's Auto Body subscribes to the services of the ACRB, an independent third part consumer company. With the understanding of the industry and the backing of the ACRB, America's Auto Body is continuing to set the standard in the collision industry. OUR MISSION We have the basics down pat Our shop realizes that a quality product is the starting point for our service success. We grasp the fact that no amount of extras, special touches, or fancy packaging will overcome the limitations of a mediocre repair. We believe quality drives profit Our shop starts with quality, not cost, in evaluating the effectiveness of our operations. We believe that if the quality is there in good measure, the profits will be there too when it's time to balance the books. We know our customers. We are virtually obsessed with understanding the customer interface of the shop and making sure we are in tune with the customer's needs, attitudes, perceptions, values, and buying motivations. We continually review the research from the ACRB into customer perceptions and make sure our key people understand the implications of this data. We have a "whatever it takes" attitude We focus on solving the customer's problem and meeting the customer's needs, not on just doing the day's work. We are willing to do the unusual when it's warranted. We are willing to bend the rules occasionally and to give in to the customer from time to time when it's appropriate to the situation. We recover skillfully from the inevitable blunders We do not brush the customer off or give him or her the runaround, and when something goes wrong we fix it, instead of pointing fingers at one another. We know there will be the inevitable mistakes, slip-ups, and downright screw ups. We recognize that successful recovery from a malfunction can have a huge impact on the customer's perception and on word-of-mouth referral. Service happens inside the shop as well as outside Our employees who may never see customers accept their responsibilities to contribute to the ultimate moments of truth that make up the repair. We focus on making an important contribution to the total process of serving the customer. We see our employees as a helper and supporter Over and above the responsibility to set direction, establish priorities, and make decisions, employees in our shop see themselves as charged with the mission of enabling everyone to serve our customer's effectively. We are perpetually unsatisfied with our performance We are constantly looking for ways to improve or refine our service. We measure and evaluate our quality on an ongoing basis and look for areas that may need attention. However effective we might be, we are never willing to accept the status quo.