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Marketing Management (student)

Marketing Management (student)

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414-744-7297
42.977201 -87.895652
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About Marketing Management (student)

Effective Advertising Can Have Up To 15 Times Greater Results In The Same Ad Space.

Suppose somebody could compare sales & income results
and figure out that some words worked well for advertising
and which ones were less effective...

Should people care about it and change how they advertise?

Direct Response Copywriting
This is were the ad copy expects the customer to take some specific action. This can be, make a call, send an e-mail, fill in a contact form.....anything that let's you know they have some interest.

"Wasted Time& Effort Advertising"

This is MOST of all the advertising you see. This is an attempt at "Exposure" style marketing where a business throwing their company name into the public and pray that it sticks. Most businesses cannot afford "Exposure" marketing. Only a small percentage of the viewers are potential customers. (unlike Coke, Nike, & McDonalds.)

MOST companies need "Direct Response" marketing that gets the customer to raise their hand and ask for more information.

For plans & solutions call: Chuck Masterson 414 744-7297



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Marketing Management (student) Blog

Milwaukee is doing Great!

There has been some GREAT ads showing up in Milwaukee.  A company called Tender Car has been doing a very good job and its Yellow Page ad is pulling in customers all the time.  Check auto detailing and see how his ad is different.   And it works. READ MORE Posted June 11, 2006 at 09:55 PM

What can you do to make more money...NOW!

What can you work on starting today to make more money?   Start thinking about your customers as clients.  A client is an individual who is paying you to accomplish something that they need help with. If you put your clients well-being above all else, then you will be rewarded with continued business.  Repeat business is MUCH easier and less costly than new business. So why waste your strongest business asset.  Your current customer should be King. - CTMasterson READ MORE Posted June 07, 2006 at 12:53 AM

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