Alyans LLC

In a recent article I have made a broad identification of 3 Types Of Small Business Marketing Models and how it impacts your bottom line and your advertising dollars.  Reality is - when a small business looking for a website, more than likely they will end up with with one of the models I have described and in process can be "taken for a ride" due to lack of knowledge and some basics.

Web is here, it is used by your potential customers each and every day and your web presence must be a part of your overall marketing strategy. Gone are the days when it was simply enough to put your site on the web to be found. Search Engine Marketing is a business and extremely competitive one at that but you do have some options that will maximize your investment.

3 Tips To Make Your Site Sticky!

1. You site has to be found
2. It has to have "sticky" factor
3. It has to have a strategy in place to convert visitors into leads and customers

Building just a site is no longer enough!

You Site Has To Be Found!

Think about it: when you are visiting Google, it is very rare that you will search for some specific business name when you need a plumber! More than likely you will input something like: "Virginia Beach plumber" in search terms and get presented with appropriate results, as Google sees them!

This is exactly what your customers do each and every day!

In order to be found when your potential leads are searching for solution you need to make sure your site is built from ground up "to be found" for key phrases that represent not only your business name but most importantly your core services. This is called Search Engine Optimization and requires proper knowledge to accomplish.

Integrating your website with popular social networks is a MUST these days. Your customers spend HUGE amount of time socializing on Facebook and Twitter and you simply have to have presence on those networks in order to be found. But they eat a large amount of time if you get too involved. Solution to this problem is simple - semi-automated process. Once setup - your site can be sending updates t those networks on your behalf. Elegant solution for busy professionals!

It Has to Have "Sticky" Factor

What do I mean by that? Answer is simple...

"Stats junkies" such as myself know that most of the website have a "bounce rate" (term that describes customers clicking away from your page within first few seconds) close to 97%, unless you give them a reason to stay longer!

So how would you accomplish that task?

Couple simple functionalities added to your site can go a long way to improve it!

• Add a comments system, where your potential customers can provide feedback, engage in conversation. It empowers people and gives them reason to stay longer and get more engaged into your offer, while giving you a great tool to hear "voice of customer" absolutely FREE!
• Add ability for your visitors to easily share your content on social networks they already use! Free viral traffic for you!

We are all social and knowing that fact and incorporating into your site will go a long way for your overall success!

Convert Visitors Into Customers Or Leads

This one is the most ignored factor and most of the time due to a simple lack of appropriate knowledge or technical difficulties associated with process.

Here is normal process:

1. Visitor arrives to your site
2. Even if they found an answer to their problem or solution the need - 97% of them simply click away, because web gives them options to compare!
3. SOME might get in touch with you

In this scenario - your hard working site did nothing for you! You have no way to get in touch with people who visited your site or even chosen to arrange your help! Sad but it is a normal process used by most sites...

Here is Second Option:

1. Visitor arrives to your site
2. Assuming they found what they needed - they are still ready to click away to go "shop around"
3. You present them with a INSTANT discount offer by simply signing up with their email! You do coupons and discounts anyway but this time you use it to RETAIN that visitor and get them on your email notifications list!
4. Visitor completes signup and gets their coupon. Some might get in touch with you right away, some will not... But that is OK! Because now you have a very simple means to keep in touch with them and provide additional notifications and promotions!

In second scenario you begin process of building a database of people interested in what you have to offer and ability to notify this ever growing list with ANY new promotions you have. Big businesses have been using it for a long time - because it works!

Better yet, it allows you to market at will and at no additional cost for acquiring these customers!

So before you decide to get a site from someone, or perhaps evaluating your existing strategy - you need to ask yourself a question:

Does Your Website Get You Customers? Can You Say How Many?

Time and time again I visit a site owned by a small business and in way too many case I can see problems glaring at me... No offense to the owner who put his heart and soul into the creation but it SUCKS! Sometimes I'm willing to bet that this business is loosing more customers then getting them after a visit to the site... There are some basic principles that apply to any site as it goes live but you have to know how to apply them in order to take maximum advantage. You have to know how to make your site an asset and not just a doorway to nothing. Don't mean to be harsh but web marketing is a skill that includes web design, usability evaluation, goal definition and content creation designed with one goal - get you customer.

My name is Alex Sysoef. I am a webmaster and have worked in technical support for many years. I know first hand how to guide anyone through the seemingly complex maze of set up and installation of any program. My videos are so easy to understand and so simple to implement, you will have your profitable Wordpress blog up and running in just a few short hours.

I will start at the beginning and give you valuable resources to help you find the perfect niche. There are basically two requirements for a perfect profit pulling niche and I will reveal these to you. This is a critical first step and I will show a simple way to uncover hundreds of these perfect niches.

I will then take you by the hand and show you exactly how to set up your very own Wordpress blog. I have made this so simple that all you have to do is upload one file and unzip it! That’s it! Even the most non-technical person can do this!

Web 2.0 Wealth System