You must not be from the South. The idea for this store is that it brings back wonderful memories and the way a variety of merchandise was sold in the very early years of the American South. It is a place to visit on a warm Sunday afternoon and browse to your heart's content. No one in the store pushes you to make a purchase anything. If it entices you then buy it, if not keep your money. People today are so busy, families all go in different directions and you have NO MEMORIES to warm your heart as your children grow and leave home. It's not about the MONEY, IT'S ABOUT FAMILY MEMORIES. ...read more

I could go on and on about why Lucky Penny is the best place in Boone to go shopping. \t\n\t\nIf you are in need of a new top, dress, shoes, necklace,.. you name it, go here! \t\n\t\nThis is THE place to shop if you are a fashionista that lives in the area. \t\n\t\n100% Unique.\t\n\t\nI used to go to Lucky Penny a couple times a week until I moved to another city. I miss it so much! The owner, her staff, the clothes, the art, the accessories...oh the accessories.... are simply amazing. \t\n\t\nFive Stars! ...read more

I have vistied this store SEVERAL times over the years, and have had a good experience everytime. \t\n\t\nThe owners have ALWAYS been really kind, and they seem like genuinely good people. I don't believe that the "male owner", Darrel Watson, would EVER be rude to his customers, unless of course, the customer was rude themselves. \t\n\t\nNo one MAKES another person work. Its the employees choice to stay there, IF that situation is really true. Which I'm pretty sure its not.\t\n\t\nThe store is definatley the best western apparel store in this area, and in my opinion its the best I've experienced from Boone, NC all the way to Texas!\t\n\t\nAs far as someone adjusting Darrles attitude, if he really had one, it would take a giant of a man! ...read more

I see so many people stop here and pay WAY too much for things. The candy store (other than a few hard to find old fashioned items) are nothing more than what you can find online or in other stores sold by the pound at a huge markup. Unless you can't find Birkenstocks anywhere else, it's a silly sort of tourist trap. ...read more

first time there bought a nice pair of croc boots black and i was lookn for some at a great price and find some there, it was a great ride up and bck from boone, can't wait to go back and get another pair of boots i love my boots and they are comfortable as well as sporty, thnc watsonatta for hooking me up. ...read more

I went to Watsonatta to look at a Tucker endurance saddle. The staff was very friendly and Ellen was very knowledgable about the saddles and tack. The store has a very relaxed atmsophere. I ended up buying a saddle, 2 breast collars and a set of stirups. If you need a saddle or just a pair of boots at a great price (or any other western wear) go see these fine folks. ...read more

I've been going to this store once a year for over 25 years. I love it. Yes, it's small and crowded. I'm a big man and I have to turn sideways to go down some isles. That does not bother me in the least. When you walk in the door, the first thing that hit's you is the aroma of leather ( one of the best smells on earth). Next is the smile and hello from owner Ellen. Although I only get a chance to visit the store about once a year, Ellen knows my face and can recite the last two boot purchases by color and model number. How cool is that .There is no way that she could be any nicer or more hospitable. Her knowledge of her boots, clothes and hats ( where they are made, how they are made, etc. ) is awesome. The prices are very fair. I've bought many boots there and I just recently put a pair on layaway while on vacation.I'm giving myself a Christmas gift :) Go check them out especially if western is your thing. Others will be impressed with the amount of inventory that this quaint shop has. I love this place. Can you tell :) The review by amilatie is so off base. Maybe the problem was her treatment of them. ...read more

Placed order for sandals, was out of stock and was offered credit - or refund if contacted within 5 days. Phoned and emailed several times in the 5 days but couldn't get thru and they wouldn't reply. Shady service so had to get the refund thru my credit card co. Avoid if you don't want to waste your time!!! ...read more