Vinyl banners are an excellent way to communicate to a large audience. However, a poor designed banner may fail to deliver its intended message. Here are a couple of tips to help you avoid common design pitfalls and make your personalized banners as effective as possible.              Decide on your message 1)     It is very important to have a very clear understanding of the message you want to convey before you start designing your customized banner. Keep in mind what goals you want to accomplish with the banner. For example, if you are advertising a sale with a promotional banner, be sure to include when the sale is ending and a strong call to action. Plan your location 2)     The location you choose will greatly influence how easily its message will reach your targeted audience. If you intend to place your banner somewhere that people pass by quickly, the message must be clear succinct or it will be over looked. An optimal length for a message that will be read quickly is 5 to 8 words. If your banner is going to be placed where people can view it for an extended amount of time (example: an event) you can include more information. Avoid putting more than 10 to 15 words on your custom banner to keep your message clear and easy to read and understand.               Choose your color scheme 3)     A custom vinyl sign that has a well chosen color scheme will stand out from the crowd and make a lasting impression. Visibility is the key with any form of signage, so be sure to use a color scheme that will stand out from other advertisers. Using bright color such as black on yellow, black on white, yellow on black, and white on blue. Using bright colors will attract attention to your custom banner, but remember that excessive use can distract from your message.               Use of the right fonts and graphics  4)     It is imperative that your banner have fonts and graphics that complement each other and the overall message of the banner. Using two different fonts can help highlight different information on the banner. But remember more than two can be distracting. When adding graphics, keep in mind that when adding graphics to your banner they need to be of high resolution. When it comes to these processes make sure all graphics are clean and free from defects. Need help creating or producing your piece. Contact www.onthespotadvertising.net ...read more