Real Estate Investors love Naples, Florida. Why? Because it is a transient area for the affluent, which means Naples Real Estate has the potential to command premium prices when the market is bullish, while capturing strong seasonal and annual rental rates during the bear times. Not mention, Naples is an ever growing popular destination that grants strong occupancy statistics year round. These key factors combine to create an ideal climate, for those seeking to increase their wealth, using a variety of real estate investment strategies.In next series of blog posts, I will seek shed light on a few tried and true, Naples Real Estate Investment Strategies being put into play on the market today. Naples Seasonal Rental And Equity Building StrategyInvestment Objective: To minimize investment risk associated with market volatility while generating a steady income stream and systematically increasing equity in the investment. Investment Concept: Obtain an investment property, rent it seasonally to generate income, use a % of the income to pay costs associated with the property (taxes, HOA dues, maintenance, mortgage, etc…), reinvest a % of profits back into the property to increase value and commanding a higher rental rate next season, and finally sell when the market is right. Investment Advantages: Flexable entry costs, low risk, steady income stream, consistent high demand, stable investment for mid-long term, large pay out when market is right. Investment Disadvantages: Poor liquidity limits use of investment funds for other investments and/or purposes Perks: Ability to vacation in your own rental property for periods throughout the year Dangers: Being forced to sell when the market isn’t right, same goes when making initial purchase, getting greedy and holding the investment past a good point to sell Recommendations: I recommend this strategy to anyone who is serious about investing for the mid to long term. It is not for those looking to make a quick buck (flipping), or those who may need their investment assets to be liquid in a short period of time. Also, holding the investment past the market cycle is ok, however to maximize profits the investor will have to wait until the market comes back around again, which can be 2-10 years. Naples Seasonal Rental And Equity Building Strategy Steps Step #1: Establish a financial ceiling for your initial investment; how much money you can afford, borrow, and/or are willing to invest (this step is important for a lot of reasons and can make or break you in the end) Step #2: Recruit local industry professionals to assist you in researching and information gathering on potential investment properties. You want a top notch vacation property manager, real estate agent who is skilled in the art of negotiations and is experienced in finding investment properties. (Don’t be fooled by fast talking professionals that promise the world, glitzy ads, and fancy offices…ask for references, and trust your gut) Step #3: Research potential properties and do the math. The right real estate professionals will generate reports, give recommendations, and scout the properties with greatest investment potential for you. If they can't provide you a spreadsheet, containing pro forma financial statements on a potential property, then you hired the wrong professional – go back to step #2 Step #4: Select a list of homes based on rate of return (there are several mathematical formulas that can be applied to generate different useful statistics) Step #5: Evaluate the list and consult your investment property manager as to which are the best ones Step #6: Purchase one of the top investment properties on your list (using an agent skilled in negotiations can save you thousands or more!) Step #7: Hire a vacation/investment property manager and have them make needed repairs to bring home to rental standards (important! many investors don't do this and make costly repairs/upgrades that aren't necessary while missing others that are) Step #8: Have property manager furnish and decorate the house with consignment furniture, second hand items, and inexpensive electronics (again the manager will know what to put in the house and not to put in the house) Step #9: Put the house on the market for seasonal rent Step #10: Make additions to the home with portions of the income generated after season (this increases the value of the home and commands a higher rate next season) Step #10: Build equity in home for a few years and sell when the market is right Step #11: Repeat I hope you found this post useful when making your investment decisions in real estate. Please check back soon, as I will be writing about several variations to this strategy and other more aggressive strategies for making money in Naples Real Estate. If you have questions regarding real estate investing or would like to consult with us about making your next investment in the Naples real estate market, please check out our FAQsection on this site, email us, or give us a call at 239-687-3533T
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