Top Community Businesses in Wilmington, DE 19805
Recent Reviews View all
Brandywine Creek Builders
By Especially From Karen May 17, 2009
If you live in the Wilmington, Delaware and surround areas, I recommend Brandwine Creek Builders.Their services include asphalt and metal roofing, eave and soffit work, doors, windows and much more. If you need experienced professionals that will work with you until you are completely satisfied with the work performed, I suggest you call them today. ...read more
Customer Incentives
By Reboot IT LLC September 25, 2008
You offer great stuff! We would enjoy networking with you as we sell/repair laptops and desktops while also offering services as Web Hosting and Web Design and more at reasonable prices. Feel free to contact us should you need any assistance at 321-332-0710. All the best!! ...read more
Customer Incentives
By AnsweringPoint April 24, 2008
AnsweringPoint is glad to connect with Your Merchant Savings. If you have a business you need to accept credit cards check out Your Merchant Savings to see how they can increase your business sales. If you need nationwide answering services check us out. www.answeringpoint.com Shirley Pepper ...read more
New Photos 13 photos
Blogs View more
Why incentives close sales and cash is trash
Perceived Value Is RealityBy Jason Lee Miller - Mon, 12/29/2008 - 12:26pm. Why incentives close sales and cash is trash Closing the sale is a delicate and at times unpredictable process.Consumers have varying reasons to reject or accept an offer and often someincentive is necessary. But what kind of incentive is most effective andbrings the most return for the retailer? A discount? A gift? Freeshipping? The impact and value of the word "free" shouldn't be overlooked, butneither should the cost of offering something for free. Especially,though, retailers should consider what market researchers are calling the"perceived value differential" or PVD for short. On the consumer side, it's pretty simple math and the goal isstraightforward: get the absolute most for my hard-earned money. It's farmore complicated for the seller, who must develop a moneymaking strategyvia profits and loss equations or cease to do business at all. Marketing researcher Dr. Flint McGlaughlin labels the cash discount as theworst incentive one can offer. That's a general statement, and likely onenot applicable to all situations, but it makes sense on a few levels.Offering $10 off is a straight cash loss to the retailer, and leaves that$10 out in the Wild West of commerce. Better incentives would include a$10 gift card, where a customer might spend more than that amount on asecond purchase at the retailer's store, not another place. Perceived Value Is Reality For online purchases, it doesn't take long for a consumer to weigh a cashdiscount against the cost of shipping. It the shipping cost is more thanthe discount, then the discount could mean very little. Free shipping, bythe way, has been cited repeatedly as the most sought-after incentive bycustomers. It only works for the retailer, though, if shipping costs canbe worked into the overall pricing scheme. It may only cost $4 to ship anitem, or $20. An important distinction there is the perceived value of shipping theitem. In all likelihood, the consumer is unaware of the actual cost ofshipping without knowing the weight, distance, courier, or bulk shippingarrangements. But it is possible (even likely) the customer perceives thecost of shipping is higher than a cash discount offered elsewhere. Let's be honest about the ease of comparison-shopping online, while we'reat it. The retailer's goal is to bring the total cost of the item downbelow what competitors offer. Perhaps your biggest competitor offers thesame product you do at $40, plus $10 shipping. Perhaps that samecompetitor inflates shipping costs to make up for a steeper, heavilypromoted discount. If you could bring that total cost somehow to $45, evenif it means $45 price and free shipping, you win. Another incentive that carries perceived value is a free gift. TheMarketingExperiments.com study looked at offering a half-pound of gourmetcoffee with purchase versus a free steel thermos. There is very littledifference in the cost of the two items ($2 vs. $3), but because theperceived value of the thermos ($15) is twice that of the coffee ($8), thePVD of the thermos ($12) brings back a higher return on incentive (ROIc). We play this game in other economies as well. This very recently-passedholiday season, recipients of a $25 restaurant gift certificate needn'tknow the giver paid only $2 for it during a last-minute online promotion.The recipient gets perceived (and real) value and gives the giver much(perhaps disproportionate) thanks. - - - - - - - - -If you could give away gas and groceries would thatincrease the number of subscribers, customers or sales you'd get ?visitwww.customerincentives.info ...read more
By Customer Incentives January 02, 2009
Read The Latest Newsletter from Customer Incentives
We've just published a new edition of our newsletter! You can check it out on our website and get the latest information from Customer Incentives. Let us know what you think! Read It Now Here ...read more
By Customer Incentives December 31, 2008
Your Customer
Your Customer123 Anywhere StreetYour Town, USA 12345 Dear Business Owner, I know that I owe you money for services/products provided, however, I can't pay you right now because I just spent your money on Christmas gifts for the family. Of course, in a few weeks I must pay my credit card bills from Toys-R-Us, JC Penney, Sears, Amazon, as well as a few others and I can't afford to pay everyone. I’m sure you can understand my position. Oh, I almost forgot---I also have to save for my mid-winter Florida vacation at Key West. After all, we only live once so it would be a shame not to have fun while we here. After Winter and the new year, then April 15&& Thank you for your understanding, Joe the Debtor ------------------------------------------------------------------------------------------ The above is not a real letter from a customer, BUT… this is what they are thinking. If you send out 3 or 4 statements to a customer & they do not respond, do you really think sending another 5, 10, 15 or 20 more statements will get your bill paid??? I don’t think so either! In order to get your bill prioritized, call Call Charles Johnson @ 302-442-5417 or emailrecoverprofits@gmail.com 2 facts to remember: Business owners are always the last to get paid! Over 70,000 businesses utilizing our services now get paid first! In order to get your bill prioritized, call Call Charles Johnson @ 302-442-5417 or emailrecoverprofits@gmail.com 2 facts to remember: Business owners are always the last to get paid! Over 70,000 businesses utilizing our services now get paid first! ...read more
By Customer Incentives November 25, 2008