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How to Market a Real Estate Agent

Real estate agents need to do marketing in order to find clients that will buy or sell. Excellent marketing solutions need to be used for success to attract clients. There are many effective marketing methods that can be used to market a real estate agent.


  1. Design a website or blog with good information that answers questions that people may have. Add a contact form for people to ask questions. Make sure there’s regular content about houses, neighborhoods and advice.

  2. Add animated home tours on your website. Put a lot of pictures with details and messages. Soothing background music can be used along with the tour. Post about your tour on social media sites and your blog. You can also send out emails to your target market.

  3. Use paid advertising online such as banner ads which follows the same way you would advertise in a magazine. Pay per click is another form of advertising that can be used to market a real estate agent. 

  4. Post ads in newspapers that reach many different areas. Put an ad on the internet at places such as Craigslist, which is read by people worldwide.

  5. Print up business cards, newsletters and direct mailers for offline marketing. Give out your business cards to places you visit and mention your business; use face to face networking to market your services.

  6. Hire a marketing consultant to help with branding and selling position. They can help implement different a marketing plan and use a variety of marketing techniques.