How to Market Plans for a Limousine Service
A business owner who is starting a new limousine service must develop a client base for the service to succeed. Advertising and word of mouth will help to jump start the limo service. The owner must also meet with businesses that have clients who regularly need a limo.
- Design a business card to help promote the limousine service. Take the design to a local printing service and find out how much it will cost to print the amount of business cards you need. Place the order and find out how long it will take to process.
- Go to the airports in your coverage area and ask to speak with whoever is in charge of customer transportation. Find out if there is an opportunity to add your service as one of the airport’s transportation providers. Depending on the size of the city you live in the airport may require multiple limo services. Negotiate a favorable rate to grab a large share of the airport’s business.
- Stop by hotels in your limo service coverage area. Meet with hotel management and find out if they are happy with the current limo service. Negotiate with the manager and offer discounts for changing to your service or adding you as an additional source of customer transportation.
- Take some business cards and stop by any business in your area that caters to clients who may need limo service. Bridal shops and wedding planners are examples of businesses to try. If you establish a relationship with an airport or hotel, mention this to a business owner which will add credibility to your service.
- Advertise in the Yellow Pages to help promote your limo service. Put an advertisement that runs monthly in the local classified section of your newspaper. You can also build a small website to help promote your limo service.